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Strategy of the company ČEZ Logistics
Touška, Ivan ; Drdla, Milos (referee) ; Koráb, Vojtěch (advisor)
The thesis is focused on the conception of a new strategy plan company, ČEZ Logistics, which is a member of ČEZ Group. The New strategy goals and ways to get them, are based on the analysis of the actual state of the company. The main objective is to increase the company's goodwill and its competitiveness.
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Strategic Development of Small Company
Štěpánová, Kristýna ; Grulichová, Jana (referee) ; Koráb, Vojtěch (advisor)
This thesis is focused on development strategy of a small company. The work deals with transfer of trade to a limited liability company and its future development. On the basis of the theoretical knowledge are solved the analysis of the internal and external environment. Practical part contains implementation of the change and proposals for further development of the company. At the end, schedule of its implementation is designed.
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Franchising Concept for Develoment of Car Repair Service
Konečný, Lukáš ; Málek, Petr (referee) ; Koráb, Vojtěch (advisor)
Master's thesis deals with the possibility of expansion and the expansion of existing business with franchising chain.The creation of own franchising concept is still very scarcity in The Czech republic, because the possibility of expansion is not sufficiently well known to Czech entrepreneurs. The outcome of the work will be proposing the concept of franchising for the company AUTO HORÁK. The concept is designed to allow a basis for its expansion.
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Business Plan for the Project Vrakotechna.cz
Bartáková, Veronika ; MBA, Martin Rajnoch , (referee) ; Koráb, Vojtěch (advisor)
The thesis focuses proposal business plan for company Esponex s.r.o., which wants to enter the market with used spare parts for cars as a mediator. The purpose is proposal business plan for project Vrakotechna.cz and successful launch of new intermediary services on the market. The thesis contains a theoretical part, an analysis of the current state and proposal business plan. The theoretical part discusses the basic terms related to business plans. The analytical part focuses on introduction of the company, its mission, analysis of the market, where the company operates and also includes an analysis of target customer, the company surroundings, competition and SWOT analysis. The aim is to proposal a business plan, particularly marketing and financial plan.
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Establishment of Small Company
Skoumalová, Martina ; Dubeňová, Romana (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the creation of a realistic business plan to establish a small company in the veterinary field. For the establishment of a small business, the analysis of the current situation, both in the field of opportunities and in the analysis of the market and its surroundings, was first undertaken. A business plan is then elaborated, to which the organizational, marketing and financial plan are related. Part of the diploma thesis is also a guide to the founding of a limited liability company. Subsequently, possible risks for business in the veterinary sector are defined.
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Creation of the Small Trading Company
Holoubek, Roman ; Pluháčková, Martina (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis focuses on the issue of the establishment of a small business company. I tis based on theoretical knowledge of the topic, which are then practically applied with great emphasis on the analytical part. As the main starting point is taken set up your own business model. In addition to the building of the business model thesis focuses on marketing, organizational planning and financial planning.
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Methodology of Competitive Strategy Creation of ICT Firms Implying the Clusters Membership
Sládková, Jitka ; Břusková, Pavla (referee) ; Koráb, Vojtěch (referee) ; Pavelková, Drahomíra (referee) ; Bartes, František (advisor)
The dissertation thesis is focused on the creation of the competitive strategy involving the cooperation with other subjects on the market. It has been chosen the concrete industry of Information and Communication Technologies (ICT). The specifics of this industry have been defined. Those specifics are highly determining factors for successful companies. ICT is extremely globalized and has interdisciplinary characteristics. It is the fastest developing industry with the lowest language barrier. This combination makes the ICT industry as a greatly potential world-wide expansion industry. The communication technologies became common part of information technologies and all together enter into other fields, such as energy, banking, health etc. The market is globalized and only one company has very small power. This is why the cooperation between companies is preferring form of gaining a number of strategic goals, e.g. entering new markets, collective R&D. The current state of competitive strategies and strategic alliances mapping is also the key part of the work. The clusters form of cooperation is described in more detail, because this platform of collaboration has been chosen as the most suitable one according the ICT industry specifics. Based on theoretical research the further research has been done. The collected data has been proceed with statistic methods used the MS Excel or STATISTICA software. The outputs show the key activities and factors of competitive cluster, together with potential risks and the benefits for the clusters members. All the above mentioned has been implied into the methodology of competitive strategy creation including the clusters membership. This methodology is the main goal of the dissertation thesis.
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