|
|
The position of Philip Morris Company on the Czech market
Kohoutová, Tereza ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The aim of this thesis is to analyze, define and evaluate the position of Philip Morris Company on the Czech market. The work is divided into four main chapters. The first part is dedicated to the characteristics of Philip Morris, where the reader gets acquainted with the history and development of the company, its objectives and strategies. Also the best known cigarette brands that Philip Morris offers are presented. A considerable part of the work deals with the tobacco industry. It is devoted to the second chapter of the work. Close attention is focused on the regulatory measures of tobacco products, whose content is crucial for future development of the company. The mainstay is concentrated in the third chapter, which deals with the analysis of the position of Philip Morris on the tobacco market. To achieve the objectives of the work, the characteristics of the tobacco market in the Czech Republic and its consumers, identifying main competitors, financial analysis and SWOT analysis are stated. The final fourth chapter summarizes the main findings and discusses the prospects on the tobacco market and future development of the company.
|
guest ::
RSS feed.