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Proposal of Marketing Strategy of NH Collection Olomouc Congress Hotel
Zuček, Petr ; Jurečková, Anna (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master thesis is the topic of marketing strategy in the tourism industry. This document analyzes the marketing strategy of hotel operation within market environment which is providing accommodation and catering services. The first part of the theses, is literary research is devoted to the theoretical knowledge of marketing in general and more specifically, the specifics of marketing strategy within hotel environment. The gained knowledge is applied to subject of the hotel within Olomouc Region, which is the NH Olomouc Collection Congress hotel. Subsequently, the thesis presents an analysis of the strategy itself and its individual parts. The conclusion is devoted to the presentation of proposals for selected company and its marketing strategies which primarily serve as fundamentals for company management and shall contribute to the improvement of hotel services and ultimately to achieve the coveted economic indicators.
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The limits of Czech journalism in covering the conflict in the Holy land demonstrated on the operation Cast Lead
Jurečková, Anna ; Marjanovič, Teodor (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis entitled Limits of Czech Journalism in Covering the Conflict in the Holy Land, demonstrated on Operation Cast Lead deals primarily with the issue of the objectivity of Czech journalists and other issues that are connected with war repporting. These limits are shown on a particular conflict - the Gaza wars at the turn of 2008 and 2009, also known as Operation Cast Lead. The first, theoretical part, deals with the characteristics and specifics of the war news and some ethical principles. It further defines the role of the Czech Republic in the Israeli-Palestinian conflict and in the last part deals with the history and present of disputes in the Holy Land. In the practical part, it is first described how the methodological procedure was used to fulfill the stated goal. The limits of Czech journalism are illustrated and examined in the case of two Czech journalists who worked as rapporteurs in the Middle East, Jakub Szántó and Břetislav Tureček. The research includes interviews with both and their interpretations and a qualitative analysis of journalists' contributions to the media during Operation Cast Lead, which is finally summed up.
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Comparison of coverage of the war conflicts in Yemen and Syria by Czech media
Jurečková, Anna ; Vodička, Milan (advisor) ; Miessler, Jan (referee)
The diploma thesis Comparation of the coverage of war conflicts in Yemen and Syria by the Czech media examines to what extent and in what way two wars, which have been going on for several years and are among the biggest humanitarian crises of the present, are reflected in selected media. The conflicts under investigation are the war in Syria and the war in Yemen. The aim of the thesis was to prove that although the two wars are comparable in many aspects, there is a considerable difference between their media coverage. The theoretical part summarizes and defines important concepts accompanying news and news selection and their impact, the role of the media in war and other concepts such as ideology or propaganda. The research part examines the individual reports of three selected news sites, which are Aktuálně.cz, Novinky.cz and iDnes.cz. Based on four theoretical bases, the variables in media content of selected media were investigated. Based on the analysis it was found that the Syrian conflict in the media space gets much more attention than the Yemeni conflict. Furthermore, it was found that while the war in Syria is most often put into the context of the actions of state actors, the most common theme of the reports on the war in Yemen is the development of the conflict. The third hypothesis...
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The limits of Czech journalism in covering the conflict in the Holy land demonstrated on the operation Cast Lead
Jurečková, Anna ; Marjanovič, Teodor (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis entitled Limits of Czech Journalism in Covering the Conflict in the Holy Land, demonstrated on Operation Cast Lead deals primarily with the issue of the objectivity of Czech journalists and other issues that are connected with war repporting. These limits are shown on a particular conflict - the Gaza wars at the turn of 2008 and 2009, also known as Operation Cast Lead. The first, theoretical part, deals with the characteristics and specifics of the war news and some ethical principles. It further defines the role of the Czech Republic in the Israeli-Palestinian conflict and in the last part deals with the history and present of disputes in the Holy Land. In the practical part, it is first described how the methodological procedure was used to fulfill the stated goal. The limits of Czech journalism are illustrated and examined in the case of two Czech journalists who worked as rapporteurs in the Middle East, Jakub Szántó and Břetislav Tureček. The research includes interviews with both and their interpretations and a qualitative analysis of journalists' contributions to the media during Operation Cast Lead, which is finally summed up.
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Zhodnocení stavu toku Úmoří
Jurečková, Anna
Bachelor thesis Evaluation of watercourse Úmoří deals with small streams. Its aim is to evaluate a given watercourse and propose solutions to the unsatisfactory state. The work includes a literature review, which generally describes water as an essential natural ingredient, its chemical composition, rivers, their revitalization, including water legislation. In the rest of the work, the issues selected watercourse, including a detailed description of the characteristics of its watershed. Part of this work was to take samples of water and measuring indicators monitored in the field and in the laboratory and their evaluation, which is necessary to evaluate water quality. The obtained results were proposed measures to improve the condition of the watercourse.
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Proposal of Marketing Strategy of NH Collection Olomouc Congress Hotel
Zuček, Petr ; Jurečková, Anna (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master thesis is the topic of marketing strategy in the tourism industry. This document analyzes the marketing strategy of hotel operation within market environment which is providing accommodation and catering services. The first part of the theses, is literary research is devoted to the theoretical knowledge of marketing in general and more specifically, the specifics of marketing strategy within hotel environment. The gained knowledge is applied to subject of the hotel within Olomouc Region, which is the NH Olomouc Collection Congress hotel. Subsequently, the thesis presents an analysis of the strategy itself and its individual parts. The conclusion is devoted to the presentation of proposals for selected company and its marketing strategies which primarily serve as fundamentals for company management and shall contribute to the improvement of hotel services and ultimately to achieve the coveted economic indicators.
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