Home > Search Results: Jordán, Michal
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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
The effective aspects of C.G.Jung's analytical psychology from the point of view of contemporary psychoanalysts.
 Jordán, Michal ; Heider, David (advisor) ; Hrabec, Ondřej (referee)
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The effective aspects of C.G.Jung's analytical psychology from the point of view of contemporary psychoanalysts.
 Jordán, Michal ; Heider, David (advisor) ; Onder, Jakub (referee)
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Classification analysis of emotional appeals on sample Czech television commercials
 Káčerková, Radka ; Novák, Michal (advisor) ; Jordan, Michal (referee)
Abstract: The work deals with the possibilities of using emotional appeals in advertising. The main goal was classification and definition of emotions and emotional appeals with regard to marketing. The work focused on emotional appeals in Czech TV adverts and found out the way how emotional appeals are used in these adverts. Research question used in this work concerned the problem of which emmotional appeals are in adverts the most. Research sample consisting of 150 TV adverts was divided into several homogeneous groups according to industry. Research method applied to the sample was content analysis. All findings showed that emotional appeals are essential part of TV adverts but as the secondary factors additional to the whole advertising message. Key words: Emotions, marketing, advertising, advertising appeals, emotional appeals
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Possibilities of Regional Media Planning
 Kratochvíl, Oldřich ; Kincl, Tomáš (advisor) ; Jordan, Michal (referee)
This thesis summarizes current knowledge of the media planning process. It is focused on the application of theoretical knowledge to practical techniques of regional firms' decisions making about their promotions. Practical part of this thesis analyses the specific potential advertising carriers operating in the Vysocina region. The emphasis is put on finding the carrier's unit which has the same effect for the selected target groups. The output of this thesis is a broader assessment of the advertising market of the Vysocina region and a recommendation for choosing the most appropriate advertising carrier. The most important outcome and significance is the unitary quantification of media indicators' results for media goals' achievement.
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