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Language of Advertisements in the Czech-American Texas Periodical Svoboda
Jirků, Veronika ; Dittmann, Robert (advisor) ; Andrlová Fidlerová, Alena (referee)
The aim of this bachelor thesis is to give a detailed description of the language development in advertisements in Czech-American periodical Svoboda. The periodical was issued from 1885 until the 1960s in Texas. Opening chapters sum up the history of Czech immigrants into the USA, present the Czech-American community in Texas emphasising their journalistic activity and characterise both the formal and content aspects of the periodical. The main part focuses on the analysis of four volumes of the weekly newspaper Svoboda based on selected issues from 1886, 1906, 1926 and 1947. Changes emerge on phonological, morphological, lexical, and syntactic levels. The orthography of certain phenomena is modified as a result of the influence of the English language. The results of this study are compared with previous linguistic research.
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Language of Advertisements in the Czech-American Texas Periodical Svoboda
Jirků, Veronika ; Dittmann, Robert (advisor) ; Andrlová Fidlerová, Alena (referee)
The aim of this bachelor thesis is to give a detailed description of the language development in advertisements in Czech-American periodical Svoboda. The periodical was issued from 1885 until the 1960s in Texas. Opening chapters sum up the history of Czech immigrants into the USA, present the Czech-American community in Texas emphasising their journalistic activity and characterise both the formal and content aspects of the periodical. The main part focuses on the analysis of four volumes of the weekly newspaper Svoboda based on selected issues from 1886, 1906, 1926 and 1947. Changes emerge on phonological, morphological, lexical, and syntactic levels. The orthography of certain phenomena is modified as a result of the influence of the English language. The results of this study are compared with previous linguistic research.
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Realization and financing of cultural festivals
Jirků, Veronika ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
The target of my thesis is to analyse and recommend the appropriate financial resourses for the commercial subject operating in culture. For analysing this problem I have chosen an external company, which mainly focuses on organizing the music festivals and I have used different forms of funding from not only public resources. The conclusion of the thesis should help the owner of the company to raise the potencial of the festival due to the financing from more resources.
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Business plan of culturally-multifunction facility in Kladno
Jirků, Veronika ; Vojík, Vladimír (advisor) ; Martínez, Felipe (referee)
This bachelor's thesis is about establishing and running culturally-multifunction facility in Kladno. The goal of this work is to compile a bussines plan and using it to respond to absence of a similar facility in the region. This object offers to customers cultural enjoyment of almost all kinds. In the theoretical part are defined the basic terms which are connected to the business plan e.g. a business, an enterpreneuer, a company or a cultural facility. The practical part is focused on realization of the business plan of culturally-multifunction facility and its cultural potential in town and its surroundings. In this part are mentioned services and utilities for customers and how to ensure them, informations about the company and its legal form. It is not omitted an analysis of market environment, target customers, competition and financial aspects of the project.
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