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Awareness of the Czech population about sporting events involving Emirates Airline
Jiřičná, Vladimíra ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Awareness of the Czech population about sporting events involving Emirates Airline Aims: The primary aim of this thesis is to find out the awareness of the Czech population about sporting events involving Emirates Airline. The secondary aim is to then evaluate the gathered information. Methods: The research question is answered through an experiment that entails distributing an online questionnaire to respondents as a form of quantitative method used in this dissertation. The compiled questionnaire was sent out to various groups of responders using the social network and email communication. The research lasted for three weeks in which the results were then processed by the computer technology in the MS Excel program. Results: The responses received by the Czech population show an awareness of sport events involving Emirates Airlines in Football, Tennis and Formula 1 racing. The results gathered show there is a greater interest in the Czech population to visit Formula 1 racing. On this basis, the Czech population would like Emirates Airlines to also sponsor winter sports, especially Ice Hockey and Running Races. The Czech Republic population would recommend Emirates Airline to sponsor Czech Ice Hockey or Football Team or Tennis. Respondents also recommended to sponsor some successful Czech...
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Awareness of the Czech population about sporting events involving Emirates Airline
Jiřičná, Vladimíra ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Awareness of the Czech population about sporting events involving Emirates Airline Aims: The primary aim of this thesis is to find out the awareness of the Czech population about sporting events involving Emirates Airline. The secondary aim is to then evaluate the gathered information. Methods: The research question is answered through an experiment that entails distributing an online questionnaire to respondents as a form of quantitative method used in this dissertation. The compiled questionnaire was sent out to various groups of responders using the social network and email communication. The research lasted for three weeks in which the results were then processed by the computer technology in the MS Excel program. Results: The responses received by the Czech population show an awareness of sport events involving Emirates Airlines in Football, Tennis and Formula 1 racing. The results gathered show there is a greater interest in the Czech population to visit Formula 1 racing. On this basis, the Czech population would like Emirates Airlines to also sponsor winter sports, especially Ice Hockey and Running Races. The Czech Republic population would recommend Emirates Airline to sponsor Czech Ice Hockey or Football Team or Tennis. Respondents also recommended to sponsor some successful Czech...
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Marketing research of the popularity of the TRX sports product
Jiřičná, Vladimíra ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research of the TRX sports product Aims: The main objective of this thesis was to find out how popular the TRX sports product is amongst the population of the Czech Republic. The secondary objective was to evaluate the gathered information. Methods: I used the quantitative method (on-line survey) in this thesis. The compiled questionnaire was sent out to various groups of responders using the social network and e-mail communication. The research lasted approximately three weeks in which the results were then processed by the computer technology. Results: We have discovered that the TRX sports product is not so popular among the population of the Czech Republic. 181 individuals participated in this research, from which only 58 responders satisfactorily finished the survey. The research shows that the TRX sports product is primarily used by men between the ages of 16 - 25 in which they prefer to exercise alone without a trainer or in a group setting. Alternatively younger women prefer to exercise with a trainer and women between the ages of 26 - 35 tend to visit more specialised centres with the possibility of group lessons. Key words: marketing research, TRX sports product, survey, popularity
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