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The transformation of the National Theatre and the State Opera from the marketing aspect
Velichová, Irena ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
The primary purpose of the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? is to monitor the process of incorporation of the State Opera into the structure of the National Theatre, putting emphasis on the marketing potential of such process.
Evolution of coexistence of the National Theatre with the State Opera sets the topic of transformation into historical consequences and offers the overview of different operational models and cooperation between both institutions.
The core of the thesis is a reflexion of the current marketing of the National Theatre and explanation of the meaning and needs of arts marketing in general, especially mentioning the potential of brand marketing. In the practical part of the thesis I present an idea of a campaign for the opera ensemble of the National Theatre and the State Opera.
I believe that the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? will be an asset to all future readers who should be able to look into the process of this transformation and see it not only as a historically and organizationally complicated process but mainly as an opportunity for the National Theatre to redefine mission and target of its marketing strategy.
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HUMAN RESOURCES MANAGEMENT IN CULTURE
Horák, Josef ; LÁZŇOVSKÝ, Michal (advisor) ; JEŽEK, Vlastimil (referee)
The thesis is devoted to the chosen topics of Human Resources Management with concentration on managerial aspects. The aims of thesis are exploration and organization of HRM theories, their comparision with managerial practise and exploration of methods in culture sector.
The theoretical part is firstly focused on particular leadership styles and models in consideration of their historical, cultural and geografical context. Consequently, chosen approaches and methods used in organisations are explained, followed by the field of project management.
Practical part presents three case studies of theatres with legal form of subsidized organisation - Minor, The Municipal Theatres of Prague and The East Bohemia Theatre in Pardubice.
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Public Relations In The Theatre
Vahalová, Lenka ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
The aim of my thesis is to explore and organize the available information to the topic of Public Relations in the Theatre. The thesis is divided into two main parts - theoretical and practical.
The theoretical part focuses primarily on the theoretical basis of Public Relations regarding the content of Public Relations as well as on communication as an integral part of PR, new trends, kinds of PR communication and means of communication. The insight into history and the cradle of PR - The United States of America is also included.
The practical part introduces two particular theatres. The first is a representative of the public theatre - Švandovo theatre at Smíchov in Prague and the second is a limited liability company - Studio DVA situated also in the capital. The entire practical part is complemented by communication with the media and journalists, where my interest focused mainly on how the media and journalists evaluate the existing "theatre service", as well as what do theatres when communicating with the media right and what could be improved at the same time.
The whole thesis continuously includes number of inspiring examples from practice either from history or the present.
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Solving the crisis of Czech dubbing
Battěk, Jan ; SRSTKA, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
Czech dubbing is in crisis. The current situation has been provoked by the Czech Actors' Association's respectable effort to equalize the terms of salaries and raise them following the example of neighbouring Germany. Yet does the quality of dubbing correlate with the size of performers' salaries? Is it possible to unify wages in the private sector? Are dubbing distributors interested in higher quality at higher production costs?
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NT LIVE BROADCAST
Klouzalová, Pavla ; JEŽEK, Vlastimil (advisor) ; SVOBODOVÁ, Doubravka (referee)
In this thesis I focus on London´s National Theatre´s project NT LIVE. The project consists of broadcasting theatrical performances from National Theatre and other British productions to the cinemas all over the world. The goal of the thesis is to describe the producing process of the project in Great Britain as well as in the Czech Republic. I am searching for the answer what motivation participating sides have to follow the project_ motivation to organise (National Theatre), motivation to distribute (Aerofilms), motivation to transmit (Aero) and motivation to be a part of the audience.
The final part of the thesis concludes the result of survey which was done among the Czech audience of NT LIVE broadcast.
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State Aid for Prague´s Theatres
Hubálková, Michaela ; JEŽEK, Vlastimil (advisor) ; NEKOLNÝ, Bohumil (referee)
This bachelor thesis summarizes the issue of State Aid. The bachelor thesis aims to describe the ways and forms of State Aid, which Prague's theatres can apply for. The first part focuses mainly on the articles that govern the rules of State Aid in the primary law of the European Union. The main source of legal regulation is especially the Treaty on the Functioning of the European Union. The second part focuses on the description of specific methods and forms of State Aid for theatres in Prague. At the end of the second part the thesis deals with subsidies for theatres in Prague announced and provided by the Ministry of Culture of Czech Republic and Prague Mayor?s Office.
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Social Media in Theatre Promotion
Nováková, Gabriela ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
In the first part the bachelor thesis introduces the concept of social media, its specific types, and also the characteristics of marketing of non-profit cultural organizations. It summarizes several recommendations on social media work in terms of content creation, especially on Facebook. The second part is dedicated to the concrete Prague theaters and their use of the social media in practice. Theatres are subjected to a brief analysis. The conclusion evaluates the use of social media of the studied theatres and recommends improvements.
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Space for Art
Šimášková, Lucia ; JEŽEK, Vlastimil (advisor) ; LUKEŠ, Zdeněk (referee)
The diploma thesis is focused to an adaptive re-use of buildings for cultural purposes, especially for cultural centres. The thesis depicts in short the benefits of conversion, the influence of heritage protection, offers a brief insight into the management, basic sources of funding and programming of adapted cultural spaces. There are also listed examples of good practice of various types of re-used buidings in different countries and under various conditions. The thesis mentions broad range of cultural centres located in industrial factories to churches or stone-pits. The selected examples illustrates the process as well as map the current challlenge opening in the field. A general idea of this work was to create a practical handbook for the journey of building?s adaptive re-use.
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EUROPEAN CAPITAL OF CULTURE WITHOUT TITLE?
Nagy, Nina ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
In pursuit of the competition for European Capital of Culture one believes, that the chosen candidate will be the best possible considering the review and selection is always subject to predetermined rules. However in the past, there were known cases, when the project - looking good on paper - failed in the difficult process. I started to wonder about two things: what if the winner city fails to sustain its victory in the end, and how do the unsuccessful candidate cities do? Is there added value in engaging in this challenging candidacy, when the outcome is uncertain? In my thesis I monitor both positive and negative impacts on unsuccessful candidates for the past years. I am presuming, that during all candidacies, new projects arise, cities and its inhabitants are mobilized and also, the surrounding communities usually perceive fundamental changes positively. The aim of this work is to demonstrate, that the ECOC project is meaningful for defeated candidates as well and also to create a set of best practices for cities, that may not succeed in the future.
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E-marketing in Slovak and Czech theatres
Kánová, Mária ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
KÁNOVÁ, Mária: E-marketing in Slovak and Czech theatres [Master`s thesis] ?
Academy of performing arts in Prague, Theatre faculty. Theatre production ? Tutor of
the thesis: Mgr. Vlastimil Ježek
The submitted master `s thesis deals with marketing on Internet and its use in the
theater environment. It describes the relationship between marketing and internet,
the content, the role and the definition of e-marketing and particularities of marketing
in the theatres. The main part is focused on detailed analysis of internet tools, it
brings examples of their possible use in the theaters. It maps the current state of e-
marketing in Czech and Slovak theatres and it points out opportunities for the future.
Thesis can be used as theoretical base for developing internet marketing strategies.
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