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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Impact of Advertising on Children Attending the Primary School and the Nursery School
 Jantošová, Nicole ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
Advertising is everywhere around us. Every day a large amount of commercials and adverts is influencing us regardless of the fact whether it is from TV, the internet or magazines. We also can see advertising in shops and on the streets. Children are becoming a popular target of traders and therefore this thesis is focused on the impact of advertising on children. The goal of the thesis is to analyse the impact of advertising on children attending the primary school and the nursery school, then to find out how children perceive advertising and how they are influenced by it depending on their age and gender. The thesis is divided into two parts. The theoretical part concentrates on advertising, the consumer behaviour and the segmentation of the market. The last chapter focuses on the specifics of children´s segment, methods of addressing children and the end of this part is dedicated to the regulation of advertising in relation to children. The practical part concerns my own survey which was carried out in the form of group discussion with pres-chool children, questionnaire among pupils and online questionnaire among parents.
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Employee motivation and employee benefits
 Jantošová, Nicole ; Khelerová, Vladimíra (advisor) ; Drozen, František (referee)
The goal of this thesis is to get acquainted with the issue of employee motivation from a theoretical perspective, and then analyze the incentive system in a selected company - Sellier & Bellot. In conclusion, I would like to evaluate the lessons learned and propose some changes and recommendations for improving motivation in the analyzed company. The work is divided into four parts. The first three are rather theoretical. The first part deals with the explanation of the concept of motivation and characterizes its types and sources. The second part focuses on the motivation of negotiation at work, where the author presents the most important motivational theories dealing with the factors that encourage motivation and, on the contrary, the ones that distort motivation. The third chapter deals with the issue of employee benefits, especially their importance and classification. Then in the practical part, the knowledge acquired in the theoretical part is applied. The author tried to analyze the system of motivation in the selected company and conducted her own research through a questionnaire survey among employees of the company.
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2 Jantosová, Nikola
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