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Plan of marketing strategy of company Aquapalace Praha in the year 2009
Frydrychová, Barbora ; Janák, Vladimír (referee) ; Navrátilová, Miroslava (advisor)
2 Title: Plan of marketing strategy of company Aquapalace Praha in the year 2009 Work goals: To analyze the actual marketing concept of marketing strategy, to analyze campaings and events already done and on the basis of results of the analysis and observation to propose changes of the actual marketing strategy. Methods: Description analysis, STEP analysis, SWOT analysis and observation. Results: Create komplex view of the actual situation of marketing campaings and events of the company Aquapalace Praha. On the basis of observations to create marketing campaings and events evaluations and propose the changes of the actual marketing strategy. Key words: Description analysis, STEP analysis, SWOT analysis, observation, marketing strategy, marketing campaign, events, PR, Aquapalace Praha, aquapark
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Attitudes to the behavior of spectaters AC SPARTA Praha
Martan, Václav ; Veselý, Kamil (referee) ; Janák, Vladimír (advisor)
Title: Attitudes to AC Sparta Praha spectator's behaviours Graduation theses goal: Comparing differences in behaviours and views of spectators, who visit AC Sparta Praha football team games. Methods: Data collection, internet, fans booklets, movie (history mapping). Writtenquestioning - question forms (attitudes to issues - random spectators, ultras/hooligens, Electronic question forms - ultras, hooligens, Literary sources analysis. Annotation: Histoty mapping, current situation and analysis of future spectator's behaviours. Findings: Proposing possible solutions leading to elimination of negative spectator's behaviours. Key words: AC Sparta Praha, ultras, hooligans, football, spectator's behaviours and views spectator sport. 3
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Developement of teambuilding in CR
Rak, Adam ; Šíma, Jan (referee) ; Janák, Vladimír (advisor)
Title: Development of teambuilding in Czech Republic Work goal: Describe the development of teambuilding in Czech Republic and propose possibilities of next development Methods: interview with expert, electronic questionnaire, dokument research Annotation: Completely describe the development of teambuilding in our republic across the type sof programmes from the past till prezent and than try to propose its next development. These hypothesis arise from the questionnaire and interview. Results: Conclusions and recommendations usefull for organizations and companies operating on czech market. Key words: team, team's roles, group dynamism, experience educatio, teambuilding cours 3
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Spectator attitudes of Hockey Club Kladno
Řenč, Štěpán ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Postoje, nazory a navyky divaku HC Kladno Biblioqraficka identifikace Jmeno a pnjmeni autora: Stepan Rene Nazev diplomove prace: Postoje, nazory a navyky divaku HC Kladno Nazev v anglictine: Attitudes, opinions and habits of HC Kladno spectators Katedra: Kinantropologie, obor Management TVS Vedouci diplomove prace: PhDr. Vladimir Janak, CSc. Rok obhajoby: 2009 Anotace - cesky Tema postoju, nazoru a navyku divaku vrcholovych sportovnich akci je velmi uzce spjato s jejich navstevnosti. Predkladana prace definuje pojmy spojene se sportovnim divactvim, prinasi kratky historicky nahled do mistnf situace HC Kladno. Jejim hlavnim cllem je pak analyza postoju, nazoru a navyku divaku. Prakticka cast prace je naplnena vyhodnocenfm dotaznfkoveho setfeni, SWOT analyzou a navrhy na vyuziti zjistenych informaci. Anotace - anglicky The topic of attitudes, opinions and habits of top sport event spectators is very narrowly connected with attendence of these events. This diploma thesis defines terms connected with spectatorism, brings a short historical view to HC Kladno situation. The main goal of the work is the analysis of attitudes, opinions and habits of spectators. The practical part shows the evaluation of the questionaire research, SWOT analysis and suggestions for the use of the found out information. Klicova slova...
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Comparision of different economic and social conditions for sport activities of university students in Spain and CR
Borůvková, Věra ; Voráček, Josef (referee) ; Janák, Vladimír (advisor)
Cilem moji prace je srovnani vybranych ekonomickych a socialnich podminek pro provozovani sportu u studentu spanelske Universidad de Malaga a ceske Univerzity Karlovy se zamerem navrhnout, jak by se mohly podminky pro studenty vylepsit. Podminky jsem zjisfovala kvalitativni metodou (rozhovor) s dvanacti studenty ze Spanelska a dvanacti z Cech, pote dotaznikovym setrenim pfi vzorku stoosmi z kazde zeme, behem podzimu a zimy 2008/2009. Vysledky jsou shrnuty a byla vytvofena SWOT analyza. Abstract The purpose ofmy workis the comparation ofselected economic and social conditions for doing sport among the university students of University of Malaga (Spain) and Charles University (the Czech republic). The main intention is to concienve a theory of improvement for doing sport. The conditions have been discovered by qualitative method (interview) with twelve students from Spain and twelve form the Czech republic, then with the questionnaire of the sample 108 each from one institution. The investigation was taken during the autumn and winter 2008/2009. The results are summarize to SWOT analisis. Klicova slova: komparace, univerzitni studenti, kvalitativni a kvantitativni metody, socialni a ekonomicke podminky
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The Analysis of Critical Situations in Tennis
Řádek, Pavel ; Kočíb, Tomáš (referee) ; Janák, Vladimír (advisor)
ANOTATION OF THESIS Title of the work: The analysis ofcritical situations in tennis Name: Pavel Řádek Department: Department ofKinanthropology and Humanities Subject of study: Sports Management Head ofthe work: PhDr. Vladimír Janák, Csc. Number ofpages: 84 Number of enclosures: 1 The year of the Oral defense: 2008 Key words: Critical situation, motivation, concentration, selfconfidence Summary: This thesis is focused on the analysis of the critical situations in tennis. The thesis tries to show, the importance and the power of the mind in technical and individua! sports. 4
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