|
|
Marketing Strategy of the Selected Company
Hudcová, Ivana ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The objective of this thesis is to increase the competitiveness of the company “Wine and other goodies” by creating new marketing strategies. For development of a new strategy I will start from analyzing of the current strategy. The work is divided into three main parts. The first part deals with the theoretical background, the second part focuses on the presentation and analysis of the current situation and the last so called „recommendation part” - formulates a draft of the marketing strategy to increase profits, gain new clients but also retain existing customers.
|
|
|
Business Plan for Establishment of the Wine Shop
Hudcová, Ivana ; Konečný, Marek (referee) ; Koudelková, Petra (advisor)
This thesis focuses on creating a business plan to establish a wine cellar. It includes the theoretical background necessary for effective implementation of this project. It defines the basic concepts needed for the analytical part of this work, detailed calculations, analyzes and propose solutions that will help influence the possible development of the company in the future.
|
|
|
The evaluation of nitrate concentrations in linkage with precipitation and water runoff in particular subcatchments of the Kopaninský stream.
HUDCOVÁ, Ivana
Diploma work deals with evaluation of nitrate concentration on trial on rainfall and runoff on partial profiles of Kopaninsky stream. From chemical point of view nitrates are nitric acid salts (e.g. potassium or soda salts) and forms natural part of vegetable and animal masses (metabolism product). At common concentration is not harmful. Nitrates in bodies they can chemical change on nitrite and then further on nitrosamines (organic matters containing nitrogen in its molecule) with carcinogenic effects. Measuring on monitoring profiles past over fortnightly. Strong seasonal progress of nitrate concentrations is perceptible. Highest nitrate concentrations were measured mostly in spring and lowest concentrations in autumn. Maximum nitrate concentration on whole catchment achieves the value 181 mg.l-1 and minimum nitrate concentration achieves the value 0.5mg.l-1. There is nearly no influence on nitrate concentrations by a rainfall. Mostly nitrate concentrations in this catchment gently heighten or stay the same after rainfall, which witness about the fact, that pollution has areal character. As is the influence of land use on runoff in literature described, wasn't this influence in observed micro catchments proved.
|
|
|
Marketing Strategy of the Selected Company
Hudcová, Ivana ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The objective of this thesis is to increase the competitiveness of the company “Wine and other goodies” by creating new marketing strategies. For development of a new strategy I will start from analyzing of the current strategy. The work is divided into three main parts. The first part deals with the theoretical background, the second part focuses on the presentation and analysis of the current situation and the last so called „recommendation part” - formulates a draft of the marketing strategy to increase profits, gain new clients but also retain existing customers.
|
|
|
Business Plan for Establishment of the Wine Shop
Hudcová, Ivana ; Konečný, Marek (referee) ; Koudelková, Petra (advisor)
This thesis focuses on creating a business plan to establish a wine cellar. It includes the theoretical background necessary for effective implementation of this project. It defines the basic concepts needed for the analytical part of this work, detailed calculations, analyzes and propose solutions that will help influence the possible development of the company in the future.
|
guest ::
RSS feed.