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Market position of a private label
HUBÁČKOVÁ, Petra
The main aim of this bachelor thesis is to suggest how to improve private labels development in the selected retail trade. The partical aims are find out how consumers perceive private labels and what is their place in the market. This thesis is devided into two parts - theoretical and practical. Theoretical part is focused on terms like private label, brand, marketing research etc. Practical part is about private labels of one selected retail trade. In this case it is Kaufland and private labels in their range of goods. The main method used in practical part is collecting data in quantitative marketing research. The marketing research is realized online at Google Forms. The questionnaire is composed of 21 questions and it was filled with 178 respondents. The main recommendations for retail chain Kaufland and their private labels development based on marketing research are better propagation and better desing of packaging. Private labels are generally quite popular. Main reasons for buying private labels products are good quality and favourable prices.
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Vintner`s speech
HUBÁČKOVÁ, Petra
The diploma thesis concerns with The Vintage{\crq}s Speech. The theoretical part deals with two outstanding points. It describes Czech language with its dialects and slang, concentrates on slang {--} its definition, history and aspects of slang. It introduces basic problems of planting vine and producing wine. The main part consists of a dictionary of words used by vinegars. The practical part defines the vocabulary as slang and looks for the aspects typical for slang {--} systematisation, univerbisation, synonymy and homonymy. Further it presents word-formation and origins of the words and tries to classify the vocabulary according to the various points of view e.g.: according to part of speech, their onomaziologic base, age of users etc.
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