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The Effects of Brand Extension Strategy, Beer Industry Case Study
Tomková, Michaela ; Machek, Martin (advisor) ; Hořáková, Veronika (referee)
Today there seems to be an increasing number of products similar to one another, especially on the fast-moving consumer goods market. Due to this recent trend, differentiation is necessary for companies to define their brand in relation to its competitors. One of the possibilities is the implementation of the brand extension strategy. The main objective of this master thesis is to investigate and analyze the effects of different types of brand extension strategies with the focus on the beer market. The first part of the thesis includes a thorough research of primary and secondary data, which provides insight into new trends and factors that influence the brand extension strategy and its success. The second part is more practical and is devoted to a case study of a Czech premium brand called Frisco. Given its increasing competition on the market, Frisco has recently changed its core strategy and extended portfolio.
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Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
The subject of the thesis is to propose an advertising campaign for the company SAMOHÝL OLOMOUC a.s. Theoretical part contains generally theoretical work, basic concepts, therms and methods of work. The analytical part deal with marketing problems of the company, its analysis, analysis of market and competition, marketing research and SWOT analysis. The final section is formed by evaluating their own proposal of solutions of issues, their effectiveness, economical requirements and their possibilities to integration to the company.
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Design of public health scan
Horáková, Veronika ; Buganská, Tamara (referee) ; Křenek, Ladislav (advisor)
As a main in this project is the shape. The feature component for completely creation look was the conception of the base part of the machine with buit-in computer unit. I was get along from the base conception to the design partial fragments of the machine and associate complex look of ultrasound. The function of the machine is relatively difficult and analysis of it is complicated in time. That is why I am introducing only evolution of design and ergonomy. The aspire was to approach medical diagnostic machines to patients and raise the positive thinking to them. The colour alternation is choose with the respect to psyche of examine human at the same time.
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Analysis of yields for income approach to property valuation in the Czech Republic
Horáková, Veronika ; Hlaváč, Jiří (advisor) ; Podškubka, Tomáš (referee)
My diploma thesis deals with the analysis of yields which are used for finding out the value of the estate by the income approach. In the theoretical part there is the description of the particular approach of the estate valuation and the definition of the basic points going together with the real estate market. There is even the comparison of the methods used in the valuation of the estate with the methods used in the valuation of the business. The practical part deals with the yield analysis, its relationship with another macroeconomic quantity. This work is focused on the development of the yields through the real estate market segments, too.
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comparison of selected stock exchanges in german speaking countries
Horáková, Veronika ; Veselá, Jitka (advisor)
This bachelor thesis compares four regional stock exchanges in Germany. These are stock exchanges in Berlin, Munich, Stuttgart and Frankfurt. The Frankfurt stock exchange is the most important stock market in Germany and it is often used as a benchmark for the whole German market. The goal of this paper is to inform about the system of the German stock market system in general and describe not only the well-known Frankfurt stock exchange but the smaller stock exchanges of regional importace as well. Sections in this paper describe the development of stock markets in Germany, trading systems and market segments. There can be found a list and description of the stock indexes and volume of trade as well as figures describing the data in the last chapter.
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