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Analysis of consumer behavior of Czechs in the cruise segment and its use in the creation of a marketing strategy of travel agency
 Hlinková, Eliška ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This thesis deals with the research of consumer behavior and specifics of buyer decision-making process of Czechs during booking of their foreign holidays and methodology of market segmentation in tourism, or in the segment of cruises. Analysis of current trends and determinants on the supply and demand helps to build a competitive marketing strategy emerging of travel agency in the segment of cruises.
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