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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Specifics of Marketing in China
 Hlaváč, Lukáš ; Štědroň, Bohumír (advisor) ; Skokanová, Dagmar (referee)
This thesis deals with the new trends and the specifics of marketing in China. The first part deals with theoretical knowledge of the marketing plan, specific applications of marketing in China and the particularities of the Chinese consumer market. The second part describes draft of marketing plan for the company IREC working in IT and Technology in Beijing. Detailed situational analysis including SWOT analysis is carried out. Based on this analysis, the marketing objectives are set and marketing strategies and action programs designed. The last part comprises of the financial plan and design of the control system.
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Financial analysis - KLS Klimentov, s.r.o.
 Hlaváč, Lukáš ; Boukal, Petr (advisor) ; Pavlisová, Marie (referee)
Práce uvádí hlavní metody a techniky finační analýzy. V aplikační části je charakteristika společnosti KLS Klimentov, finanční analýza společnosti KLS Klimentov, srovnání s odvětvím a aplikace hodnotových kriterií pro měření výkonnosti podniku. Práce hodnotí silné a slabé stránky společnosti.
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See also: similar author names
2 Hlaváč, L. M.
12 Hlaváč, Libor
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