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Proposal of a Marketing Strategy
Kamená, Denisa ; Hanušová, Iva (referee) ; Chalupský, Vladimír (advisor)
his diploma thesis deals with construction of the marketing strategy for Philip Morris ČR, a.s.. The tabacco market has experienced continuesly increasing government regulation along with increasing consumption taxation in the last years. The strategy is desinged accordingly to this fact in order to achieve higher market share of this company. Philip Morris ČR, a. s. has faced nearly 25% drop in market share since 2002. This diploma thesis formulates and provides appropriate recommendations on the base of the market analysis as well as on the analysis of the firm. All recommendations are focused on the construction of effective marketing strategy.
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Processing peptidases of M16B family and their evolutionary relationships
Hanušová, Iva ; Stiborová, Marie (advisor) ; Šulc, Miroslav (referee)
The theoretical part of this bachelor thesis deals with the group of processing peptidase of the M16B family. The main focus is on the structure and the evolution of mitochondrial and hydrogenosomal processing peptidase and also the hypothetical peptidase from the bacterium Rickettsia prowazekii. In the practical part of this work, the constructs coding the α-subunit of hydrogenosomal processing peptidase (α-HPP) with the substituted tryptophan residue in the position 236 for phenylalanine and tyrosine were prepared using the site-directed mutagenesis. Subsequently, the new reporter tryptophan residue was introduced in α-HPP in positions 256, 260, 267 or 271 in the so-called glycine-rich loop.
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Proposal of a Marketing Strategy
Kamená, Denisa ; Hanušová, Iva (referee) ; Chalupský, Vladimír (advisor)
his diploma thesis deals with construction of the marketing strategy for Philip Morris ČR, a.s.. The tabacco market has experienced continuesly increasing government regulation along with increasing consumption taxation in the last years. The strategy is desinged accordingly to this fact in order to achieve higher market share of this company. Philip Morris ČR, a. s. has faced nearly 25% drop in market share since 2002. This diploma thesis formulates and provides appropriate recommendations on the base of the market analysis as well as on the analysis of the firm. All recommendations are focused on the construction of effective marketing strategy.
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