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Small business strategy
Krajník, Jaroslav ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
This thesis is devoted to small business strategy. In the theoretical section all the important parts of the strategic cycle are gradually summarized. The practical section is closely linked with the theoretical one and gradually applies the theoretical knowledge from the first part to the specific example of a small business. After determining the vision and the mission a detailed internal and external analysis is described for small business. Than particular models are being applied on the specific case in order to determine the strategies for the chosen company. Based on the information gathered, the thesis deals with the evaluation of strategies, their selection and design of their implementation in practice. These three essential procedures are set out as a goal of this thesis. In the end, we get to evaluate the strategy chosen according to various criteria, its proposal to introduce into practice and recommendations for future action by the company as well as their justification.
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Evaluation of economic efficiency of investments - biogas plant
Zemanová, Pavlína ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
The subject of this thesis is to evaluate investments in biogas plant purchased by company AGRA Deštná, a.s., which is located in Deštná, near Jindřichův Hradec. The thesis is divided into two main parts. The theoretical part is devoted to theoretical assumptions of investment evaluation, grants, theories and legislation related to the biogas plant. The practical part of the thesis describes the current situation of the company, investment, and economic evaluation of investment in the construction of biogas plants.
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Business plan – establishing of an estate agency
Goldová, Martina ; Habrmanová, Blanka (advisor) ; Srpová, Jitka (referee)
Main goal of this Master's Thesis is creating of a business plan for set up of a small estate agency with narrow resources and evaluate its feasibility. Master's Thesis is divided into theoretical and practical part. The theoretical part is focused on steps which every new entrepreneur has to deal with. Next part is devoted to legal requirements for establishing of an estate agency and absence of regulations for new reality agents entering the Czech reality market. The practical part consists of a business plan with regards to the limited budget. Furthermore, the practical part deals with detailed description of services which the estate agency will provide, marketing communication and financial plan, which points to profitability of the new entrepreneurship.
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Business plan for selling organic and healthy products
Piknová, Marcela ; Habrmanová, Blanka (advisor) ; Srpová, Jitka (referee)
Thesis on business plan Ecointerier is to assess the feasibility and viability of a project to create a new company. Another detecting factor is capital intensity of foundation and of the company's operations. The company has to deal with sale of paper furniture and original interior accessories that are also environmentally friendly. In the business plan is applied approach called "business minimalism" and other innovative approaches. The focus is placed on the marketing and use of contacts, new materials, with free capacities of advertising industry. The result is to check the amount of necessary expenses, the profit and minimizing upfront investments. It shall be considered whether it is realistic and profitable business to operate while at work.
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Business plan
Tlolková, Kristýna ; Habrmanová, Blanka (advisor) ; Molín, Jan (referee)
This Master's Thesis deals with the processing of a business plan in the hospitality industry, offering more fast food nutrition products. The concept reflects the trend in business today, which became the focus of consumers on a healthy and balanced diet. The aim is to create a business plan for fast and healthy meals offered to customers in a comfortable family home bistro-café and finally to evaluate its feasibility. The thesis is divided into three parts. The first part focuses on the theory, based on scientific literature. The content of the practical part is the description of the business plan, market, customers and competitors analysis. Based on the results of each analysis is then assembled a firm marketing strategy. The financial plan includes a realistic, optimistic and pessimistic version. The conclusion is then evaluated the business plan and its feasibility.
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Factors of enhancing the competitiveness of small-sized enterprise
Kubíčková, Klára ; Habrmanová, Blanka (advisor) ; Srpová, Jitka (referee)
The aim of the diploma thesis is the analysis of enhancing the competitiveness of small-sized enterprise applied to a particular company. The theoretical part specifies the basic characteristics of "small and medium-sized enterprises" and the factors of competitiveness, which are divided into four basic areas of business management -- management, marketing, human resource management and financial management. The practical part is related to theoretical piece of knowledge applied to the company "FCC Industrial Systems Ltd.". The result of the company analysis is suggesting of recommendations aimed for enhancing the competetiveness.
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Business plan - online e-shop with food
Kailová, Veronika ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
The aim of this dissertation is to create a business plan for an online e-shop with food. The main aim of this paper is to evaluate the success of this business idea. This work is divided into a theoretical and practical section. The theoretical part describes the characteristics of small and medium-sized entrepreneurial businesses, and their strengthens and weaknesses. Then it describes the reasons for setting up a business, a founder's budget, and the structure of a business plan. The practical part describes the business idea. It is divided into categories and chapters according to the theoretical part. There is a conclusion at the end of my dissertation work. I am summarizing results discovered during writing this work. And I am evaluating the success of the business idea.
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Business plan of SME
Machová, Adéla ; Svobodová, Ivana (advisor) ; Habrmanová, Blanka (referee)
Master's thesis on the topic Business plan of SME introduces theoretical description of business plan, where it describes reasons of being of the business plans and entrepreneurship and then individual points of business plan. That includes setting up the targets of the company, description of business activities using different methods till financing. Practical part creates new business plan. This plan starts a restaurant as a first step for future franchise chain. The target of the thesis is development of business plan and verifying it's feasibility. Theoretical part will be straightly implemented to the development of the practical part.
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Business plan – Information portal for foreign visitors of Prague
Hrubý, Jan ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
The aim of the thesis is to compile a business plan for setting up a business offering Internet portal services for foreign visitors to Prague and to verify the feasibility of a business plan. The work is divided into theoretical and practical part. The theoretical part explains and describes the basic division of Internet market, parts of online marketing and its trends and in particular the structure of the business plan. The practical part deals with the project itself, which is assembled a business plan with all its necessities. It describes the business plan; business goals are defined, market, customers and competition analysis performed, marketing strategy launched and project implementation plan and financial plan set. The whole plan is finally evaluated by the SWOT analysis and risk analysis.
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