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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of the company Austin Detonator s.r.o. for the foreign markets
 Vlčková, Veronika ; Zamykalová, Miroslava (advisor) ; Grebeň, Otta (referee)
This thesis deals with the marketing strategy of the firm Austin Detonator s.r.o., which is today the largest European manufacturer of electric, non-electric and electronic detonators for use in quarries, mines during mining and the construction of transport infrastructure, including tunnels. In addition to the analysis of the marketing strategy next part maps markets which the company operates, determines the largest competitors and figures out what tools of marketing mix company uses to communicate with clients. The final part concerns SWOT analysis where the recomendations are proposed for the improvement to the marketing environment of the company.
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