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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of the marketing mix of online petition portal
 Reisner, František ; Procházková, Markéta (advisor) ; Franěk, Filip (referee)
This thesis analyzes the marketing communication mix of petition portal Jednej.cz. The use of marketing tools is described in terms of general marketing of Jednej.cz and on the example of the petition "We do not agree with Klaus's amnesty." The aim is to describe and evaluate marketing of Jednej.cz and then propose improvements of the marketing communication mix and the use of marketing tools.
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Requirements Analysis of CRM System for Sales Teams
 Franěk, Filip ; Oškrdal, Václav (advisor) ; Prkna, Miroslav (referee)
The purpose of this thesis is to clarify the reasons and consequences of failed implementations and poor adoption of CRM / SFA tools in sales teams, that have been recorded in recent years. Almost 70% of initiatives to introduce new technologies for sales teams have failed in the return on investments. The goal of the thesis is to create requirements for a new CRM / SFA, which will support salesmen and sales teams in a better way. It describes the way the sales team work, it describes business cases and determinates its key activities. Using perceived usefulness, I create a set of system requirements for CRM / SFA tool, which will support salesmen and improve their sales performance.
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1 Franěk, František
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