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Optimalization recommendations for internet sales of Triola company
Dvořáková, Ivana ; Barton, Monika (advisor) ; Dohnal, Petr (referee)
This diploma thesis demonstrates the importance of the internet sales in today's world, using an example of the real world company, Triola, which specializes in lingerie manufacturing. Objective of this thesis is behavioral analysis of the company's customers, followed by evaluation of this knowledge which results into recommendations on how to optimize internet sales and how to enhance the design and functionality to achieve this. Analysis and its evaluation are both based on the latest research in this field, which describes the customer's motivation for the internet shopping and the correlation between web design and impulsive shopping. Part of the analysis is also the comparison of trends in behavior of customers all across the world with customers from Czech Republic and with customers of Triola company, trying to identify trends that will likely affect the Triola company in the future. The thesis also comes up with important information about the customers of the Triola company and possible evolution of the internet sales and shows the different approaches for the Triola to take, in order to make internet shopping a pleasant experience for its customers and to raise the internet sales rates as a result.
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Marketing Communication in body image
Dvořáková, Ivana ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Bachelor's thesis is focused on a uniform beauty of women displayed in women's magazines Joy, Elle and Marianne. The introductory section describes the definitions of body image, marketing communication and legislative ethic elements of advertising in Czech Republic. The main part consists of content analysis of women's magazines and correlation relations of selected elements. Bachelor's thesis is enclosed by interview with the editor of Elle magazine, which is clarifying the creation of the magazine and contains answers to the questions about public relations.
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Marketing of school on target institution
Dvořáková, Ivana Bc. ; Hesková, Marie (advisor) ; Navrátilová, Petra (referee)
Provést analýzu interního a externího prostředí. V primárním výzkumu se zaměřit na marketingové řízení škol. Navrhnout vzdělávací modul pro zvýšení úrovně implementace marketingu v prostředí škol. Zpracovat případovou studii vhodnou pro trénink vybrané oblasti marketingového řízení školy a pro výuku formou e- learningu. Diplomová práce je součástí projektu CZ.04.1.03/3.2.15.1./0072 - Rozvoj profesních kompetencí pedagogických pracovníků.
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