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Highway bridge over the valley Polančice Brook
Dvořáková, Anna ; Pachl, Radek (referee) ; Panáček, Josef (advisor)
Diploma thesis deals with design pre-stressed highway bridge over the valley Polančice Brook and cart track. There are designed 4 studies, from which variantion double-chamber girder with 4 spans in chosen. It is elaborated a detailed structural analysis and bridge is considered a proposal to limit states for temporary and permanent design situations according to European standards - Eurocodes. It is developed drawings and visualization of bridge and construction process.
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Prague Zoo corporate design and logo redesign
Dvořáková, Anna ; Horný, Stanislav (advisor) ; Kocourek, Ivan (referee)
This Master's Thesis thoroughly introduces the new logo and corporate design of the Prague Zoo. The main goal of the Thesis is to judge the logo as well as the corporate design based on the graphic design, corporate identity, corporate design and corporate image theoretical principles and on the comparison with other Czech and worldwide zoo logos. A monitoring of the new corporate design implementation inside the zoo and of chosen marketing campaigns as well as souvenirs and merchandising with the new logo was done. The Thesis also includes some recommendations in order to make the whole Prague Zoo's corporate design better. It also introduces an alternative logo design created by the author of the Thesis at the very end of the Master's Thesis.
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Vegetarianism as a Consumer Trend
Dvořáková, Anna ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
The aim of this diploma thesis is a complete analysis of vegetarianism, as a consumer trend, including forecasts of future potential of this trend for the field of retailing in the Czech Republic. The thesis deals with the influence of various aspects of vegetarianism on the market in the Czech Republic. First, vegetarianism as such is characterized. The next chapter describes the supply side of vegetarian products on the Czech market, labeling of vegetarian food and its availability. Then, the thesis deals with with the consumer's purchasing decision-making process in relation to vegetarian products and marketing strategies that are used in relation to vegetarian products. The work is complemented by a questionnaire and a final SWOT analysis. In the thesis, a market potential of vegetarian products with one particular type of positioning was identified.
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Ekoturismus v Turecké republice
Dvořáková, Anna
Goal of the thesis is to apprise readers with concept of ecotourism, its principals and social, ecological and economic impacts. Mention pilot countries and authorities, which deal with this issue globally. It should describe Turkish republic in physic-geographic and socio-economic page and valorise potential of ecotourism in this area. There is mentioned current condition of Turkish ecotourism and referred on current strategies and overtures of Turkish government, which deals with this issue. In conclusion it provides own opinion about their conduct and suggests personal solutions.
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