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The Analysis of the Communication Campaign by Nová Generace for the Municipal Elections in Znojmo, 2010
Doležalová, Petra ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The main task of the bachelor thesis "The Analysis of the Communication Campaign by Nová Generace for the Municipal Elections in Znojmo, 2010" is to focus on the marketing communication of the party Nová Generace which was used during the pre-election period. The theoretical part is dedicated to the political marketing in general, where the history of political marketing, the strategy -- making and the implementation of communication instruments in this branch are described. The practical part consists of the introduction of the Nová Generace, its members and it also summarizes the campaign. At the end of the thesis there is a chapter that characterizes the author`s opinions and suggestions for the future.
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German Idioms and their Czech Equivalents.
DOLEŽALOVÁ, Petra
The theme of the diploma work is the comparison of German phraseologisms with their Czech equivalents and subsequently their division into four groups according to their reciprocal content and formal concordance. The particular phraseologisms come from Schemann´s phraseological encyclopedia (Schemann, Hans: Synonymwörterbuch der deutschen Redensarten; Klett Verlag; Stuttgart 1992), namely from chapters Ea 1 {--} Ea 12 and Fa 1 {--} Fa 17. The work contains a theoretical introduction where the basic terms and problems concerning phraseology are explained; further a practical part where the particular phraseologisms are translated and divided into the four groups and finally an evaluation of the results and comparison of the phraseology of both languages.
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Bezpečnost a ochrana zdraví při práci ve společnosti AWOS s.r.o.
Doležalová, Petra ; Veber, Jaromír (advisor)
Bakalářská práce obsahuje problematiku bezpečnosti a ochrany zdraví při práci (BOZP), systému řízení bezpečnosti a ochrany zdraví při práci (HSMS) a normy OHSAS 18001. Popisuje způsob zavedení normy OHSAS 18001. Praktická část analyzuje situaci BOZP ve společnosti. Je zaměřena na politiku BOZP a analýzu rizik. V závěru jsou uvedeny veškeré poznatky vyplývající z této práce.
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