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The economy of North Caucasus and its growth potential
Zavgorodniy, Juriy ; Soukup, Jindřich (advisor) ; Džbánková, Zuzana (referee)
The major objective of this study is to analyze the development of the economy of northern Caucasus and its growth potential. By northern Caucasus in present thesis is considered the North Caucasus Federal District of Russia. The introduction briefly presents basic information about the study area and major historical events. The first part, which includes an introduction and theoretical background, characterizes the concept of economic growth, including the world-famous models of Harrod, Domar and Solow. In the practical part there`re analyzed the sources of economic growth of the region, especially labor, human capital and infrastructure. The two final chapters are specifically concerned with possible threats and opportunities for future economic development of SKFO, also the principal points and changes are proposed for faster and more efficient economic growth of the district.
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Characteristic Of Demand For Health Food Products
Beránková, Alena ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
The objective of this thesis is to describe to a reader the specific characteristics of demand for health products. The theoretical part consists of two sections, first one is about main conclusions of microeconomic analysis of demand and the facts about consumer expenses or rather expenditure on food are also observed. The second section deals with a significant influence of marketing mixture and its basic instruments. At first the practical part analyzes the competitive environment on the health food market, in the next section the questions about consumer behaviour, essential characteristics of consumer of these products and marketing activities of manufacturers in this industry are answered.
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Alternative theories of the firm
Pipíšková Slamková, Mária ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This thesis is focused on matters of alternative theories of a company in relation to their neoclasicistic model. It deals with view on profit maximization as traditional goal of a company and on different alternatives of this goal -- either reaching of satisfying amount of profit, or maximizing other economic indicators of a company or even on mission of a company to share with the community from its profit, which is above a company's primary function. This paper reviews function of a profit accross different theories and gives detailed overview on selected models of management and behavioral alternative theories. These points are later on followed by a section dedicated to corporate responsibility of companies. Its placing between alternative theories of company is preceded by an overview of relevant expert literature sources and by an overview of conditions, which current form and understanding of corporate social responsibility formed. The end of the paper is focused on JNJ Corporation and its environment, in which the company fulfills its social responsibility goals.
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Possibility of profit attainment on financial markets with the help of technical analysis
Karshin, Alexey ; Džbánková, Zuzana (advisor) ; Smrčka, Luboš (referee)
My bachelor work is dedicated to technical analysis, it's goal is to determine if technical analysis could be relied on when trading on financial markets. The work is divided into thematic chapters, in which I analyze Dow Theory, created by Charles H. Dow, who is assumed to be the forefather of technical analysis, Elliott Wave Principle, created by Ralph Elliott, who also based his theory on watching market past, Fibonacci analysis, which helps to determine price target, and technical analysis patterns, which help to identify trend change. In the next part of my work I specify my trading strategy and analysis. Based on the market analysis I set trading orders and determine if one might rely on technical analysis.
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Social responsibility of the company Vodafone Czech Republic a.s.
Berdisová, Silvia ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
This thesis defines the basic characteristics of the concept of Corporate Social Responsibility, which is loosely translated as social responsibility. The theoretical part deals with the area and the benefits as the main actors. It further describes methods of measuring corporate social responsibility and last paragraphs of the theory describes the steps necessary to implement the concept of CSR into business strategy. Occasionally it also mentioned the historical development of CSR. The practical part is devoted to the Vodafone Czech Republic a. s. and its specific activity in the area of social responsibility. It also includes case studies that the main object is to assist the voluntary non-profit organization. Marginally described the situation in the Czech Republic, as the business sector sees CSR concept.
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The concept of man in economics
Zeman, Jakub ; Sirůček, Pavel (advisor) ; Džbánková, Zuzana (referee)
The thesis discusses the concept of man in the standard economic thinking. It focuses on a critical evaluation of the selected fundamentals. It presents some possible alternative views which show deficiencies in axiomatics of the main currents of economic modeling. Emphasizing the interdisciplinary connections of knowledge about human thought and behavior the thesis is trying to suggest some directions for further development in the approach to human beings in economics to better reflect their defining natural characteristics. It also mentions some of the manifestations of these characteristics, which can be obtained by drawing on the knowledge of psychology, behavioral economics, neuroeconomics and other disciplines and which are inconsistent with standard models, because they lead to errors and irrationality, implicitly produce bounded rationality or attribute the constitutive importance during the formation of thought to completely different elements. In conclusion, the thesis passes to reflect the position of irrationality in the inner world of human's brain and also in the outside world - the economy.
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Corporate social responsibility jako součást strategie malé firmy
Linhartová, Zuzana ; Džbánková, Zuzana (advisor) ; Černá, Iva (referee)
Cílem této práce bylo zmapování situace konceptu CSR se zaměřením na malý podnik. Stěžejní přínos pak spočívá především v aplikaci konkrétního návrhu CSR a jeho implementace do celkové podnikatelské strategie reprezentanta malých a středních podniků ? výzkumné agentury Market Vision, s.r.o.Jednotlivé kroky implementace CSR jsou navrženy z hlediska COSORE ? Balance ? Scorecard modelu, ve kterém se na tuto problematiku nahlíží ze čtyř základní perspektiv ? zainteresovaných stran, finanční, procesní a perspektivy učení a růstu. Zásadním bodem této části práce byla identifikace všech důležitých aktivit v podniku, které se týkají modelu CSR a pomocí dotazování se zjišťuje, kde se firma již realizuje a v jakém směru má stále rezervy pro naplnění hlavních myšlenek konceptu.
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Psychological aspects of the theory of advertisement
Bahník, Štěpán ; Sirůček, Pavel (advisor) ; Džbánková, Zuzana (referee)
Present work describes two ways of application of psychological findings to economic theory of advertisement. Psychological findings may help with evaluation of different economic approaches of the study of advertisement. Evidence from psychology of persuasion is applied to the question, whether advertisement is used as a source of information. The work then inquires into the possibility, that advertisement can enhance utility. Summarized studies indicate, that it may indeed be so. During the inquiry, neuroeconomics is applied and it's basic methods are presented. The concluding part describes ramifications of chosen approach.
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Corporate Culture of Vodafone Czech Republic a.s.
Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied.
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Is code of conduct the way for ethical behaviour?
Mintál, Martin ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
The main task of my master's thesis is to identify the function of the code of conduct in multinational corporations, it's real gain in the proces of solving various situations and the measure of it's implementation into the supply chain. Through the comparison of two codes of conduct of multinational corporations is shown the measure of involvement and efficiency of standards stated in these codes applicable in real business environment. Theoretical part is an introduction needed to gain an overall knowledge about this theme. Main part is dedicated to code of conduct, it's content, categories and meaning in business. Also the business ethics is involved and the demand for implementation it's principals into business practices of multinational corporations. Practical part uses the knowledge gained from my bachelor's thesis about influence of globalisation on multinational corporation Nike, Inc, which are extended by up-to-date information. The choice of european corporation IKEA has the contribution to comparison and evaluation of codes of conduct of two different companies in wide range of aspects. The main effort is according to the collected information and their further analysis to evaluate the purpose and efficiency of code of conduct in everyday use of companies.
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