|
|
Proposal of Company Marketing Campaign
Jurigová, Karolína ; Bošela, Michal (referee) ; Kaňovská, Lucie (advisor)
Bachelor‘s thesis si focused on create a real advertising campaign for the Dominican Republic within the marketing department of the travel agency Invia.cz. Campaign is based on analysis of competition‘s activities and focuses on potential clients with an interest i treveling to exotic landscapes. In addition to designing the campaign, there are also recommendations for evaluating the effectiveness of the communication.
|
|
|
Marketing Mix of Travel Agency
Poništová, Natália ; Bošela, Michal (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of the current marketing mix of the travel agency and the subsequent proposals for its improvement. The theoretical part focuses on concepts such as marketing, marketing mix and travel agency that are applied to the analytical part. In the practical part, a proposal is being made to improve individual parts of the marketing mix.
|
|
|
Marketing Mix of Travel Agency
Poništová, Natália ; Bošela, Michal (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the analysis of the current marketing mix of the travel agency and the subsequent proposals for its improvement. The theoretical part focuses on concepts such as marketing, marketing mix and travel agency that are applied to the analytical part. In the practical part, a proposal is being made to improve individual parts of the marketing mix.
|
|
|
Proposal of Company Marketing Campaign
Jurigová, Karolína ; Bošela, Michal (referee) ; Kaňovská, Lucie (advisor)
Bachelor‘s thesis si focused on create a real advertising campaign for the Dominican Republic within the marketing department of the travel agency Invia.cz. Campaign is based on analysis of competition‘s activities and focuses on potential clients with an interest i treveling to exotic landscapes. In addition to designing the campaign, there are also recommendations for evaluating the effectiveness of the communication.
|
|
|
Credit Risk Modelling for Insurance Solvency Purposes
Bošeľa, Michal ; Hurt, Jan (referee) ; Lozsi, Imrich (advisor)
In this work we study credit risk pricing models from an information based pespective. This perspective implies that to distinguish which model is applicable, structural or reduced form, one needs to understand what information is available to the modeler. We also deal with a new information-based framework for credit risk modelling that is concerned with how to model the market ltration by use of the concept of partial information. This framework avoids the use of inaccesible stopping times. The pricing of several credit risk derivatives is discussed in an information-based framework. Applications of the information-based approach to insurance claims reserves and credit portfolio risk are discussed as well.
|
|
|
Launching the Redken for men range into the Czech market
Bošela, Michal ; Halík, Jaroslav (advisor) ; Bednarčík, Zdeněk (referee)
The main purpose of the written work is a description of the Redken brand and its range for men and analysis of the Czech market conditions for launching, including trends and competition identification, concluding with marketing mix characterization. The first part deals with the theoretical backgrounds like influence of the international environment, marketing survey realization, market segmentation and positioning. Second analytical part covers the themes of L'Oréal company history, Redken history and philosophy,positioning and marketing mix, consumer market trends, haircare industry analysis and SWOT analysis.
|
|
|
Komparace přílivu přímých zahraničních investic do ČR před a po vstupu do EU
Bošela, Michal ; Bicanová, Radka (advisor) ; Steinmetzová, Dana (referee)
Cílem práce je zhodnotit vliv vstupu České republiky do Evropské unie na příliv přímých zahraničních investic.Práce je rozdělena na dvě části.Teoretická část je zaměřena na teoretické a metodologické hledisko PZI,je zde vymezení základních pojmů,formy,determinanty PZI,zachycení v platební bilanci a nakonec pozitivní a negativní efekty s nimi spojené.Druhá část obsahuje analýzu přílivu PZI do ČR ve dvou různých obdobích,před a po vstupu do EU.V souvislosti s tím je zde nastíněn systém investičních pobídek, specifikum českých podmínek pro investory a na závěr dvě kapitoly pohlížející na toky PZI z hlediska odvětvové a teritoriální struktury.
|
guest ::
RSS feed.