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Weather derivatives in agriculture
Špička, Jindřich ; Hnilica, Jiří (advisor) ; Málek, Jiří (referee) ; Blažek, Ladislav (referee)
Agriculture is one of the most weather sensitive sectors. The thesis aims to assess the efficiency of agricultural weather derivatives to reduce revenue risk in agriculture taking into consideration the growing conditions in the Czech Republic. The problem of risk management scheme in the Czech agriculture is that systemic weather risks are not covered by insurance (drought). In these cases, farmers have to rely either on their own financial reserves or ad hoc state assistance. Various combinations of weather variables, crops, regions and weather stations have been examined to design index-based weather contracts for most important crops produced in the Czech Republic. The first part of the thesis is devoted to literature review concerning risk management in agriculture. Overview of data sources is followed by assessment of risk environment of agricultural enterprises in the Czech Republic. Then, author describes the choice of crops and regions suitable for weather derivative design. The main part is devoted to method of design and valuation of weather derivatives at the regional level (burn analysis, parametric bootstrap). Finally, discussion on main findings, chances and limitations of agricultural weather derivatives is considered. The research shows the need to better differentiate public risk management support in agriculture in the Czech Republic. Regarding the efficiency of weather derivatives, it is possible to conclude that spatial (geographical) and production basis risk significantly reduce the efficiency of weather derivatives in agricultural practice.
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The analysis of the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market
Ajgrmanová, Lucie ; Zamykalová, Miroslava (advisor) ; Blažek, Ladislav (referee)
The aim of my master thesis is to analyse the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market and to propose the optimal marketing strategy for the entry. The first chapter introduces the company BLAŽEK PRAHA, a.s. The second chapter contains the PEST analysis of the russian market. The third chapter describes the expansion of the company on the polish and slovak market and shows the possible reasons for different acceptance of the brand Blažek on both markets. The fourth chapter contains the SWOT analysis of the company BLAŽEK PRAHA, a.s. for the russian market, and the analysis of the russian retail market of men formal clothes, the segmentation of the russian consumers and the analysis of the competition of the company on the russian market. In the fifth chapter I defined the marketing strategy of he company BLAŽEK PRAHA, a.s. for its entry on the russian market. In this chapter I also described the first steps the company should take when entering the russian market and mistakes the company should avoid not to fail when entering it.
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