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Proposal for Improvement of Relations with E-shop Customers
Jansa, Jakub ; Beroun, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master thesis focuses on the field of customer relationship management in the e-shop pneumatiky.cz. This e-shop belongs to group of shop owned by company Onio s.r.o. The theoretical part is devoted to marketing, market segmentation, competition, marketing mix and customer relationship management. The second part of the thesis is an analysis of the current state of company. The final part is devoted to proposals to improve the company's marketing, especially in the area of customer relationship management.
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Proposal for Improvement of Relations with E-shop Customers
Jansa, Jakub ; Beroun, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master thesis focuses on the field of customer relationship management in the e-shop pneumatiky.cz. This e-shop belongs to group of shop owned by company Onio s.r.o. The theoretical part is devoted to marketing, market segmentation, competition, marketing mix and customer relationship management. The second part of the thesis is an analysis of the current state of company. The final part is devoted to proposals to improve the company's marketing, especially in the area of customer relationship management.
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Stress and coping with it
Zikeš, Tomáš ; Syrovátka, Oldřich (advisor) ; Beroun, Tomáš (referee)
This bachelor thesis deals with stress, it's kinds, causes, functioning mechanisms and impacts on human body. It also deals with methods how to cope with it's negative effects on human body. Survey amongst the students of FM VŠE will be made in practical part, that will be focused on wider aspects of their stress perception and their current ability to cope with it. The goal of this survey is to acquire data for consideration of pertinent solution of preparing the future managers for stressfull events within their education.
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