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Suggestion of E-shop for Company
Beránek, Lukáš ; Zajac, Tomáš (referee) ; Kříž, Jiří (advisor)
The thesis deals with suggestion of e-shop and its promotion on the internet. There are defined the specifics of internet marketing and fundamental definitions of e-commerce, furthermore application of selected marketing instruments and their economical evaluation.
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Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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Fyzikální vlastnosti kapalných paliv a biopaliv pro zážehové motory
Beránek, Lukáš
The theoretical part of this thesis Physical properties of liquid fuels and biofuels for petrol engines describes fuels for petrol engines, it deals with properties this fuels and their production. It deals with nature of density, dynamic viscosity and measuring this parameters. Experimental part of this thesis is focused on measuring temperature depen-dence dynamic viscosity and density of gasoline, bioethanol and their mixtures. Results of the measuring are registred in tables and they are typified in graphs. Mathematical functions were found, which can be used for a convenient predicti-ons of physical properties of gasoline, biofuels and their mixtures.
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Development of Competitiveness of Company
Horák, Tomáš ; Beránek, Lukáš (referee) ; Zich, Robert (advisor)
This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.
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Suggestion of e-shop for company Autosklo ROGER, s.r.o.
Beránek, Lukáš ; Zajac, Tomáš (referee) ; Dydowicz, Petr (advisor)
This bachelor’s thesis was worked up for Autosklo ROGER s.r.o. company, who deals with sale, montages and repairs of car and bus windshields. It describes work of whole company and it adverts to actions to which could dramaticly help implementation of e-commerce, such as wholesale and reservation system of montages. The emphasis is putting to the most important analyses. In the concept it describes functions of e-shops.
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Suggestion of E-shop for Company
Beránek, Lukáš ; Zajac, Tomáš (referee) ; Kříž, Jiří (advisor)
The thesis deals with suggestion of e-shop and its promotion on the internet. There are defined the specifics of internet marketing and fundamental definitions of e-commerce, furthermore application of selected marketing instruments and their economical evaluation.
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Corporate Competitive Strategy
Beránek, Lukáš ; Čech, Ing Petr (referee) ; Bartes, František (advisor)
This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.
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