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Communication activities "Nadace Terezy Maxové dětem" Foundation in particular with project TERIBEAR
Bendlová, Klára ; Jirků, Vojtěch (advisor) ; Dolanská, Nora (referee)
This bachelor thesis deals with the communication activities of the "Nadace Terezy Maxové dětem" foundation, in particular with the project TERIBEAR. This project is integrated in so called cause-related marketing, which is based on the principle of useful cooperation of a commercial subject and a noncommercial one for the sake of a good purpose. This bachelor thesis describes the communication activities of the foundation, which have been realized in order to support children placed in infantile asylums or children's homes, after the split-up of the indigenous "Nadace Terezy Maxové" foundation. The aim of this thesis is to demonstrate the necessity of utilizing the marketing tools in communication of the non-profit-making organizations. This thesis also includes the definition of the non-profit-making sector, in contrast to the profit-making sector. The non-profit-making sector is specific as compared with the profit-making one, which is evident in their different ways of communication. The particularities of the non-profit-making organizations are well shown in the way of using the marketing and communication tools in so called social marketing campaigns. On the basis of this fact, this thesis reflects the particularities of social marketing, which is used by the non-profit-making organizations. A...
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Forbes magazine in terms of the political economy of communication: a critical analysis of a year of existence of the czech media market
Bendlová, Klára ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...
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Communication activities "Nadace Terezy Maxové dětem" Foundation in particular with project TERIBEAR
Bendlová, Klára ; Dolanská, Nora (referee) ; Jirků, Vojtěch (advisor)
This bachelor thesis deals with the communication activities of the "Nadace Terezy Maxové dětem" foundation, in particular with the project TERIBEAR. This project is integrated in so called cause-related marketing, which is based on the principle of useful cooperation of a commercial subject and a noncommercial one for the sake of a good purpose. This bachelor thesis describes the communication activities of the foundation, which have been realized in order to support children placed in infantile asylums or children's homes, after the split-up of the indigenous "Nadace Terezy Maxové" foundation. The aim of this thesis is to demonstrate the necessity of utilizing the marketing tools in communication of the non-profit-making organizations. This thesis also includes the definition of the non-profit-making sector, in contrast to the profit-making sector. The non-profit-making sector is specific as compared with the profit-making one, which is evident in their different ways of communication. The particularities of the non-profit-making organizations are well shown in the way of using the marketing and communication tools in so called social marketing campaigns. On the basis of this fact, this thesis reflects the particularities of social marketing, which is used by the non-profit-making organizations. A...
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