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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Proposal of Marketing Mix Change to Increase the Competitiveness of Company
 Bartolšic, Roman ; Peprla, Oldřich (referee) ; Zich, Robert (advisor)
The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.
Detailed record
Marketing Mix of the Company PBK BM Ltd.
 Bartolšic, Roman ; Sklenář, Radek (referee) ; Veselá, Jitka (advisor)
This bachelor thesis focuses on the marketing mix concepts and evaluation of the Czech company PBK s.r.o. which runs bussiness in the sphere of B2B market. The thesis tries to find the suitable methods, which would strength a position on the market ahead of the company’s competitors.
Detailed record
Proposal of Marketing Mix Change to Increase the Competitiveness of Company
 Bartolšic, Roman ; Peprla, Oldřich (referee) ; Zich, Robert (advisor)
The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.
Detailed record
Marketing Mix of the Company PBK BM Ltd.
 Bartolšic, Roman ; Sklenář, Radek (referee) ; Veselá, Jitka (advisor)
This bachelor thesis focuses on the marketing mix concepts and evaluation of the Czech company PBK s.r.o. which runs bussiness in the sphere of B2B market. The thesis tries to find the suitable methods, which would strength a position on the market ahead of the company’s competitors.
Detailed record

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