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Content analysis of violence in sport audience in MF Dnes and Hospodarske noviny
Brož, Jan ; Hendl, Jan (referee) ; Slepičková, Irena (advisor)
4 ABSTRACT Title: The Analysis of the Media Content of Daily Newspapers MF DNES and Hospodářské noviny Relating to the Problem of Spectator Violence Goal: Quantitatively evaluate representation of spectator violence in daily newspapers MF DNES and Hospodářské noviny. Method: For purposes of research the method of content analysis was used. Results: Research questions were answered by comparison of the gained data. Key words: media, spectator violence, newspapers, content analysis
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Assessment of Expenses from Financial and Cost Accounting Point of View
Brož, Jan ; Lörinczová, Enikö (advisor) ; Šišková, Jitka (referee)
Presented bachelor thesis pursues assesment of expenses development. The first part includes characteristics of expenses in financial and interdepartmental accounting and expences division. This characteristic is performed by synthesis and analysis of theoretical knowledge. The second part pursues expenses of Ztracený ráj Ltd. Expenses are analyzed in six-year time period. Value added forms recommendation regarding expenses reduction and economy outcome improvement. These recommendations are based on data gathered from published financial statements and other documents provided by Ztracený ráj Ltd.
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Analysis of the impact of taxes on the management of municipalities in the in the Czech Republic on the example of municipalities of different size categories.
Brož, Jan ; Peková, Jitka (advisor) ; Silovská, Hana (referee)
The thesis is focused on the evaluation of budget selected municipalities, especially in the context of the law of RUD and its changes in recent years. In the theoretical part are included the main views on municipal financing systems in terms of centralization and decentralization and also outlined the development of the redistribution of taxes in the Czech Republic and its major impact on the communities in the Czech Republic using aggregate data. Here, the author points out, that it would be better to consider greater fiscal decentralization, together with fiscal autonomy. However, it doesn't go well with recent changes in RUD in the Czech Republic. The theoretical part is then analyzed selected municipalities (representing various size groups of municipalities in the Czech Republic) regarding the development and structure of their budgets and major influences having an impact. Even from these analyzes it is quite obvious that the Czech Republic is rather greater tax depending on the state of municipalities (which relates to the growth of shared taxes) and thereby weakening the share of own revenues for municipalities. This is the opposite trend of development compared to other western countries. The Czech Republic also occurs (through laws RUD) to strengthen revenues for small and medium-sized communities, often at the expense of larger ones. These changes could actually lead to weakening of cooperation between the public and private sectors, as well as an inefficient financing and management of public funds for municipalities in the country.
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Use of Methods of Managerial Decision-Making in Introducing a new Product in the Market of Security Services
Brož, Jan ; Pudil, Pavel (advisor) ; Bína, Vladislav (referee)
The aim of the thesis is to evaluate the suitability of methods of managerial decision-making in practice. The thesis highlights the diversity of selected methods, particularly in relation to the use of discrete and continuous risk factors. The methods are applied to the case of the introduction of new product in the market of commercial security services. The thesis includes a complete strategic planning cycle based on the defined objectives of the organization, security agency SECURE. From the analytical part, including the analysis of the competitive environment 5F, through the creation of strategies, author proceeds to an implementation part which is the essence of the thesis. It is represented by managerial decision-making under risk and uncertainty, particularly decision matrix and the method of Monte Carlo. The conclusion contains evaluation and comparison of different methods and their contribution to practical use.
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Consumer competition in the car workshop segment
Brož, Jan ; Vávra, Oldřich (advisor) ; Kozák, Petr (referee)
This paper deals with description and evaluation of the specific consumer competition implemented by OMV Česká republika, s.r.o. First part is devoted strictly to theory like consumer competition's place within the marketing mix, legal arrangements and tax aspects of the consumer competitions. Practical part commences with introduction of the company OMV Česká republika, s.r.o., continues with analysis of the Czech lubes market and short excursion to European legislation in the field of lubes. Furthermore, the paper introduces EPG (Engine Protection Guarantee) programme implemented by OMV Česká republika, s.r.o., the consumer competition used as support of this programme and also marketing support of the consumer competition. At the end, the paper is evaluating the whole consumer competition.
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