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Impact of Number of Scale Points on Attitude Measurement
Bláhová, Vendula ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
This diploma thesis deals with the rating scales, which are widely used in the attitude measurement, namely with the impact of their length (number of scale points) on measurement, both in terms of cognitive processes in the minds of respondents and impact on the data. Hypotheses, formulated on the basis of the literature and tested using data obtained from a split ballot experiment and cognitive interviews, are related to the comparability of results, distribution of responses and task demands. The Net Promoter Score from the environment of market research, expressing respondent's willingness to recommend a service or company used, is used as an application example. It originally uses 0 to 10 eleven-point scale which is here compared to five-point scale from 1 to 5 using various recoding and rescaling techniques. Analysis shows that rating on eleven-point and five-point scales means two different cognitive tasks for respondents (eleven-point scale is a bit more demanding but more accurate in respondents perception) and that the data differ from each other in terms of distribution of responses - on short range scale, midpoint and extreme positive category are selected more often, while on eleven-point scale, milder positive points are used more often.
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Identity formation: An example of classical singing students' community
Bláhová, Vendula ; Čada, Karel (advisor) ; Paulíček, Miroslav (referee)
This thesis deals with the identity formation of the members of a professional subculture. Its aim is to describe the mechanisms that contribute to the creation of a professional subculture and identity and that work within the professional socialization of individuals. The whole thesis is based on an example of a definite professional subculture which is opera singers. This means it relates to the "high" culture which is not explored nearly as much as popular culture. The author relies on the theory of subculture and identity, and on the ethnographic study of an internationally known opera company which has been already conducted. She also conducted her own research in a community of classical singing students who are preparing for careers as opera singers, using participant observation, which was supplemented by a series of semi-structured interviews. The author emphasizes practice, real ongoing interactions, and the meanings that the holders of subcultures attach to the actions around them. The thesis shows that identity is formed by discursive practices, i.e. ascription and reflection, and also through playing social roles. During its formation others play a major role; it is shaped socially. During professionalization the individual is cultivated by surroundings, subculture, and gradually...
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The Problems of People of Small Stature, Affected by Achondroplasia and Pseudo Achondroplasia in Normal Life Situations
BLÁHOVÁ, Vendula
The work deals with the problems of people of small stature, affected by achondroplasia and pseudoachondroplasia, current life situations. The theoretical part is characterized by achondroplasia, pseudoachnodroplasia, health problems of people of small stature, their education, employment, the barriers, difficulties and limitations in their lives. Furthermore describes the socio-legal sphere in the Czech Republic and the civic association Palecek. The practical part contains the research. Objective research is focused on the problems of people of small stature in everyday life. People of small stature are confronted with various problems on the street, at school, at work, in finding a partner, in shops etc.. Various obstacles, restrictions or problems must be tailored, to address or overcome.
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