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The use of symbols (markings) on food packaging to facilitate communication with the consumer in relation to his nutritional preferences
ADAMOVÁ, Jitka
The aim of this thesis was to map the prevalence of specific symbols on food packaging related to nutritional preferences of consumers through a comparison of data obtained in selected stores in two countries - Germany and the Czech Republic. An acquaintance with the function of symbols in the market environment, definition of food categories with specific properties and trends in food labeling provides a theoretical foundation for the thesis elaboration. Subsequently, the frequency of the presence of symbols, their structure and forms in selected samples are evaluated. The results also indicate a greater prevalence of symbols on food packaging in Germany than in the Czech Republic. The assessment includes a justification for this finding. Finally, imperfections of the EU legislation related to the use of certain food labels are mentioned.
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Connection between headteachers' professional development and phases of their career (from the perspective of kindergarten headteachers in the Pilsen Region)
Adamová, Jitka ; Trojanová, Irena (advisor) ; Voda, Jan (referee)
The thesis deals with an actual topic which must be solved in connection with promotion of lifelong learning principle in educational policy and with the need of systematic support for head teachers such as education and development throughout their career. At this time the role of school leader is changing as a consequence of changing environment dependency. Therefore it seems to be necessary that school managements identify themselves with the ideas of lifelong learning. Research of this study is oriented in the same sense. Its main goal is to chart the actual state of attention which is paid by kindergarten leaders of the Plzeň Region to their professional development. The final study is elaborated in the context of human capital values increase as a tool for adaptation to changes brought by the contemporary world. The thesis flows from the studied theory, information got by a survey and the author's own experience, too. It brings an outline, how kindergarten directors in the Plzeň Region do perceive the actual development and educational support in the relation to managing all phases of their career, and it indicates that weaknesses remain in the professional head teachers' development and the development of school leaders itself is not conceived as a system.
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Connection between headteachers' professional development and phases of their career (from the perspective of kindergarten headteachers in the Pilsen Region)
Adamová, Jitka ; Trojanová, Irena (advisor) ; Voda, Jan (referee)
The thesis deals with an actual topic which must be solved in connection with promotion of lifelong learning principle in educational policy and with the need of systematic support for head teachers such as education and development throughout their career. At this time the role of school leader is changing as a consequence of changing environment dependency. Therefore it seems to be necessary that school managements identify themselves with the ideas of lifelong learning. Research of this study is oriented in the same sense. Its main goal is to chart the actual state of attention which is paid by kindergarten leaders of the Plzeň Region to their professional development. The final study is elaborated in the context of human capital values increase as a tool for adaptation to changes brought by the contemporary world. The thesis flows from the studied theory, information got by a survey and the author's own experience, too. It brings an outline, how kindergarten directors in the Plzeň Region do perceive the actual development and educational support in the relation to managing all phases of their career, and it indicates that weaknesses remain in the professional head teachers' development and the development of school leaders itself is not conceived as a system.
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