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The global wine market and the position of the Czech republic at this market
Merzová, Linda ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The aim of the bachelor's thesis is to analyze the global wine market and the position of the Czech republic at this market. The thesis is divided into three chapters. The first chapter contains basic information about the wine (history, wine distribution, manufacturing technology, production). The main part of the thesis is devoted to the analysis the global market. This part provides information mainly about foreign trade in wine and the market situation in the EU member states. The last chapter discusses the situation at the Czech market (foreign trade of the Czech republic, price developments, consumption of grapes and forecast into the future).
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Risks of trading and doing business in Black Africa
Král, Zdeněk ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The thesis analyses the current economic situation in the countries of Black (Sub-Saharan) Africa and risks that are connected to trade and doing business in this region. Its aim is to provide not only a comprehensive overview of the risks that may complicate market entry and business itself, but also methods of minimizing or overcoming them and specific examples.
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Economic diplomacy
Barešová, Štěpánka ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The thesis focuses on the economic diplomacy of China. The objective of the thesis is to identify and analyze economic diplomacy of China and specify activies in foreign policy in order to secure energy security. The thesis is divided into four parts. The first part contains definition of the economic diplomacy. The second part deals with the economic diplomacy of China, and its propagation in the world. Finally, in third and fourth part describe principles of cooperation between China-Africa and China-Latin America through trade, foreign direct investment and financial help.
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Economic diplomacy od Austria - comparison with the Czech Republic
Jedličková, Gabriela ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The topic of this thesis is the issue of economic diplomacy of Austria and comparison with the Czech Republic. In the theoretical part, it describes the history of diplomacy, interpretation of the concept and main features of economic diplomacy. The aim of this work is to analyze the current economic diplomacy of Austria and the Czech Republic and to highlight its importance. The key point is the analysis of systems supportig export of interested countries. Evaluation of important institutions that deal with the issue of export support are also the main part of this work. The conclusion of the thesis is devoted to a comparison of economic diplomacy of Austria and the Czech Republic.
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Risks of the Tunisian market through the eyes of Czech exporters
Barešová, Kateřina ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The main goal of my bachelor thesis is to find, analyse and demonstrate throught the eyes of Czech exporters risks occuring in the Tunisian market.The paper could serve as a source of information for potencial investors, Czech exporters and traders. The thesis is divided into three parts. The introductory part provides theoretical information about the most common risks in the international trade. The second chapter deals with a Czech-Tunisian trade and economic cooperation and also describes the current status of the relative trade. The third chapter creats the crucial part of the whole thesis. The selected risks of the Tunisian market and possibilities of their reduction or their complete prevention are analysed here. The thesis is based on Czech and foreign literature and lot of internet sources, statistics, tables and reports were used. But the basic source of particular information, opinions and experience was a made questionnaire survey among Czech companies and businessmen, who have experience with trading in the region of Tunisia.
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Canada's Innovation Policy and its Impact on the Trade Balance
Řezáčková, Lucie ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The aim of this bachelor thesis is to analyse level and system of innovation policy in Canada and to assess the impact of this policy on the country's international trade and trade balance. The first chapter defines the terms innovation and innovation policy and describes the tools that are used for implementation of innovation policy. The second chapter describes the role of the government and the private sector in innovation policy and outlines Canada's most important institutions and organizations supporting research and development and associated federal programs. The purpose of the third chapter is a description of an economic development of Canada and the overall analysis of the innovation system. The last chapter analyses the international commodity and territorial trade and focuses primarily on export of high-tech products. Subsequently, it evaluates the impact of implementation of innovation policies on economic development and trade balance of Canada.
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Economic Crisis in Spain and Its Impact on Business Relations with Czech Republic
Petrůj, Šimon ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
This thesis conducts a survey of the economic crisis in Spain. Specific aspects of crisis in spanish economy are taken into account. The stress is on the sectors of the economy mostly hit by the crisis, in particulat the construction. One part of the thesis is dedicated to selected macroeconomic indicators, in which the crisis is reflected. The aim of this thesis is to in detail evaluate the impact of the economic crisis in Spain on the business realations between Czech republic and Spain.
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Company Tilak, a.s. and its entry to the foreign markets
Kamlerová, Karolína ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The bachelor thesis deals with Czech company Tilak, a.s. The main theme is the company's recent entry to the Japanese market. At the beginning there is described the origin of the company, the main object of its business and the production process. The second chapter is devoted to fashion in Japan, its historical development and the specific meaning of today's clothing. Afterwards there is described the process of establishing contacts with Japanese partners and the progress of cooperation. In the end there is described personalization as a marketing strategy which should serve the company for attracting new customers.
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Current business environment in Slovakia
Horváthová, Andrea ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The aim of my thesis is to analyze and describe the current business environment in Slovakia. Slovakia is a relatively small country, but it is also one of the most open economies in the world. It is therefore very important for the current government to support domestic as well as foreign entrepreneurs and thus improve its competitiveness. In order to achieve this, it is necessary to increase the volume of investment incentives, strengthening innovation policy and the development of support programs for small and medium enterprises. In addition to these measures, it is also important to work to remove barriers to business such as administrative burden, high levels of corruption and poor law enforcement.
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