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Plan how to support marketing activities development in boat rental in Znojmo
Horáková, Jana ; Voráček, Josef (advisor) ; Šrámek, Martin (referee)
Title: Plan how to support marketing activities development in boat rental in Znojmo. Objectives: The aim of the thesis is to analyze (including SWOT analysis) the marketing activities of the company Půjčovna lodí Dyje in Znojmo. On the basis of these findings to propose a plan for their development. The next task is to establish support activities and complementary activities to contribute positively to the promotion of rentals not only in Znojmo but also in the region South Moravia. The result of the work would be a proposal for specific technical and creative steps to complement existing but also new marketing activities of the 2018 period. Methods: Information and data were based of the documents and information provided directly by the company Půjčovna lodí Dyje. They were subsequently used in analyzing the marketing environment, where the organization is located. After identifying the weaknesses and strengths that were subsequently highlighted in the promotion, will be build a SWOT analysis of the company. Results: The company Půjčovna lodí Dyje has shortcomings in the promotion and indirect communication tools with customers. Based on this knowledge, a plan has been developed to support the development of existing and brand new marketing activities that appeal to the wider public and...
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Adidas and Nike Brand Stores Quality Comaprison through Eyes of Customers
Šrámek, Martin ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: adidas and Nike Brand Stores Quality Comparison through the Eyes of Customers Objectives: Mystery Shopping is the instrument used to inspect the quality of adidas and Nike branded stores through the eyes of customers. Subsequently, the selected stores are compared and potential enhancements are proposed. Methods: Mystery Shopping - questionnaire focused on retail. Results: In terms of exterior, as well as interior, the Nike stores are ahead of the ones of adidas as the American brand has always been well-known for trying to initiate positive visual perception. On the contrary, adidas has provided better service quality demonstrated by modesty and higher selling effort from sales assistants towards customers. Also, adidas sellers have been more settled and disciplined. Additionally, adidas stores have worked more properly in terms of overall functioning. When comparing the stores of both brands with those in other world cities (Amsterdam, Berlin, Glasgow, London, New York, Tokyo), Prague stays behind. It has to fill the gap in the assortment and in the stores equipment, as well as in the service provided by sellers. Keywords: Marketing mix, retail, Mystery Shopping, adidas, Nike.
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Circumferences and areas of plane figures
Šrámek, Martin ; Robová, Jarmila (advisor) ; Šarounová, Alena (referee)
Title: Circumferences and areas of plane figures Author: Martin Šrámek Department: Department of Mathematics Education Supervisor: doc. RNDr. Jarmila Robová, CSc. Abstract: This diploma thesis Circumferences and areas of plane figures is designed for teachers and high school students. Teachers might find some interesting tasks including various metric problems from the field of synthetic geometry as well as inference of mathematic equations for calculation circumferences and areas of plane figures which are taught at elementary schools and high schools. Pupils can appreciate solved tasks and their knowledge can be applied to other similar tasks. The ninth chapter includes more difficult tasks. There are many drawings exported from GeoGebra which can help students to understand the task better. Keywords: circumference, area, length, teaching of mathematics
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Nike Brand Equity Marketing Research
Šrámek, Martin ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Nike Brand Equity Marketing Research Objectives: Using marketing research to find out about Nike brand equity through perception of individual product attributes by their current or potential customers. Within the thesis, these customers are members of generation Y currently living in Prague. Methods: Quantitative research - electronic questioning. Results: In terms of product, to Prague generation Y Nike currently represents the most famous and the most used sports brand. The reason is its (product) above-average quality, design, and also its great availability. Results' objectivity is embodied by the fact that the total majority of this generation chose itself as typical Nike product user. Keywords: Brand, Nike, brand equity, brand as product, generation Y.
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Water retention and flood protection measures in Plzeň district
Šrámek, Martin ; Hanel, Martin (advisor) ; Kožín, Roman (referee)
This work is about water reservoirs planed in Pilsen region in addiction to Generel LAPV and it generally introduces this document. In more detail there is specified problematics of Střela river basin and planed reservoir Strážiště.
Work includes calculation of water balance in this reservoir following the different scenarios of flow in Střela river and consumption of water, indicating sustainibility of reservoir to the future. There are also evaluated long term trends of flow and basic characteristics of the bigest flood waves between years 1960 and 2000.
Discussion summarize pozitives and negatives of dam construction at Strážiště locality and genarally also at other localities in Pilsen region. There are also outlined options of other adaptive measures.
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Design of Power Supply for Aircraft Model
Šrámek, Martin ; Huzlík, Rostislav (referee) ; Hadaš, Zdeněk (advisor)
Diplomová práca, ktorú držíte v rukách, sa zaoberá návrhom elektrického generátoru pre modely lietadiel na diaľkové ovládanie poháňané spaľovacím motorom. Takýmto modelom je dodávaná energia pomocou batérií, ktoré sa musia po vybití vymieňať. Motiváciou tejto práce bolo potlačiť potrebu pristávania za účelom dobíjania batériových paketov. Práca vyvíja niekoľko analýz a simulačných modelov pre riešenie tohto problému.
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Voice commands recognition in audiosignal
Šrámek, Martin ; Grepl, Robert (referee) ; Krejsa, Jiří (advisor)
You are holding in your hands the Bachelor thesis which deals with design and realizing of isolated voice recognition system. The motivation of this thesis was an interest in remote control of robotic mechanisms by voice and a research of speech signal processing. It is widely developed these days. The thesis is divided into two parts. The first one is concerned with summarizing of recognition knowledge, in the second one this knowledge is used in design of a system.
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