National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing activities of an educational institution
Šnajdrová, Eva ; Procházková, Markéta (advisor) ; Karhánková, Soňa (referee)
The thesis is focused on the analysis of marketing activities of Střední odborná škola Olomouc, s.r.o. This is a private high school that offers a graduation degree in Public Administration and Communication with media. The thesis is divided into two main parts, theoretical and practical. The first part gives the theoretical framework and defines the marketing mix and strategic analysis of the environment of the educational institutions. It also defines the tools of marketing research. The goal of the second part is to determine the causes of the long decline of the demand of the services provided by the school. This is analyzed through describing the current marketing mix, performing the strategic analysis and marketing research. The output of the thesis is a list of suggestions on how to improve the current marketing mix.
Reengineering of the purchasing activities in ZKL Brno, a.s.
Šnajdrová, Eva ; Svobodová, Hana (advisor) ; Klimeš, Vladimír (referee)
ZKL Brno, a.s. is manufacturer of rolling and special bearings. The introductory part contains definitions of purchase, reengineering, centralization or stock mnagement. Then a short company description and a description of the original condition of the purchase follows. The main goal of this thesis is to find mistakes in the management of purchase with the help of commodity analysis, personnel analysis and stock analysis. In the end there is a new directive for purchasing presented.

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