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Mobile internet and new generation of mobile applications
Zálišová, Mája ; Kera, Denisa (advisor) ; Šlerka, Josef (referee)
This diploma thesis examines the state of the art, current development and possible future directions in the field of location services in the mobile applications and their use of social and physical space.The development is explained using mobile games as one of the fundamental branches of the mobile market. The thesis introduces the technological advances that paved the conditions for the convergence of mobile and Internet services Next chapter deals with the evolution of games and their respektive market on the mobile platform as well as the introduction of the geolocation services. Theoretical foundation to studying games as a medium with emphasis on the interference or transfusion of real and game world is explained later as well as a case study of several landmark applications. Problematical aspects of these emerging trends are discussed in further detail, including but not limited to questions regarding personal data protection and other aspects of this new phenomena. The work concludes with the analysis of the effects of the new generation of mobile applications on the society and proposes the future direction and development of the mobile technology.
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Urban interfaces & extensions: sensors, chips, and ad-hoc networks as tools for urban culture
Peterová, Radka ; Kera, Denisa (advisor) ; Šlerka, Josef (referee)
This thesis proposes a DIY environmental sensing approach that empowers citizens to reinvigorate people's awareness of, and concern for, pollution. Current air pollution measuring techniques are described, and a new concept of participatory sensing is presented. I argue that technological advances in sensing, computation, storage, and communication now have the power to turn the near-ubiquitous mobile phone into a global mobile sensing device, and commence the participatory paradigm employing amateurs in environmental data collection. To test the thesis, PAIR, a prototype with interchangeable sensor, was developed. It aims to enable people to sense environment on-the-go and provide users with immediate feedback. Such data can make people learn about their environment, make them aware of air pollution causes, and eventually even bring behavioral changes. Consequently, a user survey and interviews identify strengths and weaknesses of the mobile sensing device, and based on the usability requirements, we conclude design recommendations for further development. Finally, we identify the main benefits amateur data collection and participatory sensing represent for urban dwellers, and we evaluate issues and challenges they have yet to overcome.
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Possibilities of social network analysis based on the research of Facebook users' behaviour according to their temperament
Šemberová, Kristina ; Brejcha, Jan (advisor) ; Šlerka, Josef (referee)
Temperament is a determining factor of people's behaviour in everyday life. Does it show itself also online? Does introversial and extraversial behaviour in online networks differ? Some authors in their studies confirmed that introverts feel more secure in online networks and thus behave more like extraverts, similar effect have networks on behaviour of extraverts. Other authors proved empirically, that introversial users in virtual environment and online networks become more socially isolated and solitary. These studies were in principle conducted on American or Brittish colleges or universities, we have no similar research in Czech Republic. For this thesis, behaviour research and temperament identification questionnaire was filled up by 310 people of average age of 29 years, 2/3 were women, most of them live and work in Prague in media, marketing and public relations. Research results showed that 46% of users were present on Facebook for more than 2 years, extraverts actively participate in more networks, behaviour of introverts and extraverts on Facebook is really different as well as their way of using it, sometimes we can find very surprising details. First part of the thesis contains information about theoretical background - networks, social networks, online networks, ways and methods of...
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The marketing usage in the social media
Bečvaříková, Tereza ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
Diploma thesis "The marketing usage in the social media" deals with the application of the social media in the marketing communication. My target is to create a comprehensive outlook on social media in marketing promotion. What are the most commonly used tools of social media marketing? Which forms of promotion does it offer? How to use these tools correctly? Is the promotion that uses social media effective? How big is its role in the current communication and how do the clients understand the social media marketing? The thesis is divided into two parts. The theoretical one describes the basic definitions of terms for my thesis. Later in the thesis, I am explaining the position of marketing in media and what new elements it has brought. I do this throurgh mapping of the online and social media marketing and promotion resources. Another section of the theoretical part is devoted description of selected social media. As an own contribution to my practical part of diploma thesis, I conducted my own research. It was done in a form of qualitative research, more complex open-ended questions, focused on a smaller group of respondents intended to detect the advantages and disadvantages of the use of social media in current marketing. The conslusion of my thesis deals with the results of my research. Here...
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Usage of social media in election campaign in the Czech republic with emphasis on youngest voters
Rybičková, Michaela ; Očko, Petr (advisor) ; Šlerka, Josef (referee)
The goal of this diploma thesis is to map the possible uses of social media in election campaign. The theoretical part includes basic concepts of political marketing; brief characterization of social media and its most important sociocultural aspects; it also describes the specifics of election campaign in social media environment and few policies for its success. The practical part consists of case studies of campaigns of the parties Strana zelených and TOP 09 for czech parliamentary election in 2010. It examines the way in which both parties used social media in their campaigns and how their strategies complied with the policies described in theoretical chapters, with emphasis on addressing youngest voters.
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Social plugins: history and usage
Habartová, Lucie ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
Thesis aims to present the current situation of social plugins growth. It examines social plugins from users and website owner point of view. At the beginning, the work reminds of web present emergence and comes after with emergence of social plugins. Work examines also the terminology of term "social plugin". Social plugins (as is Facebook Like button) are described in chapter Type of social plugins, after this comes chapter about practical usage of social plugins. Parts of this chapter are case studies and evaluations of advantages and disadvantages. Last chapter follow social plugins from the user's point of view. The subjects of examination are motivation to share information online and present results of studies and research, which has been prepared by author of this thesis. In enclosure can be found complete list of the most exploited social plugins including their functions and possibilities of usage.
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The use of information technology and virtual reality in the field of theater
Stuparičová, Kateřina ; Kera, Denisa (advisor) ; Šlerka, Josef (referee)
Práce se zabývá kombinací divadelního prostředí a moderních informačních technologií. Představuje jejich spojení na divadelních prknech kamenného divadla, stejně jako divadelní pokusy ve virtuálním prostředí, konkrétně v prostředí Second life, jehož popularita momentálně značně roste. Teoretické poznatky z první části jsou v závěru představeny na konkrétních příkladech. Konec práce představuje výsledky průzkumu, z něhož vyplývá značná neznalost této problematiky. Bylo tedy mým cílem zjistit, jaké je aktuální dění v této oblasti, jaký se plánuje rozvoj a zdali existují vůbec lidé, kteří by o tuto problematiku zájem v budoucnu měli.
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Making of successful websites in commercial sphere
Mráz, Martin ; Souček, Martin (advisor) ; Šlerka, Josef (referee)
Tato bakalářská práce je věnována návrhu webu z hlediska grafiky, použitelnosti, přístupnosti a obsahu. První kapitola se věnuje návrhu webu a informacím, které je nutno znát ještě před samotným začátkem procesu. Druhá kapitola poté shrnuje grafickou stránku webu, rozebírá kompozici a doporučení. Třetí kapitola je věnována použitelnosti a faktorům, které ji ovlivňují. Zmíněna je i problematika použitelnosti nových technologií. Kapitola o přístupnosti rozebírá pravidla přístupnosti a upozorňuje na nejčastější problémy přístupnosti u komerčních webů. V poslední kapitole jsou rozebrány komponenty, které ovlivňují úspěšnost textu a rady, jak takový text napsat.
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New possibilities of geographic data: Google Earth, Google Maps and phenomenon of mashups
Peterová, Radka ; Kera, Denisa (advisor) ; Šlerka, Josef (referee)
Bakalářská práce představuje současný vývoj v práci s geografickými daty v prostředí www a soustředí se především na tzv. neogeografii. V úvodu je popsán význam tohoto pojmu a neogeografie je dokládána na příkladech aplikací Google Maps a Google Earth, které jsou taktéž popsány. Další část práce se věnuje rozboru současného trendu webu 2.0, mashupům. Mashupy jsou přiblíženy jak teoreticky, tak jsou ukázány na šesti konkrétních příkladech. Třetí kapitola se zabývá politikou společnosti Google a snaží se osvětlit proč Google podporuje inovace a vyvíjí aplikace právě na poli geografických informací. Navazuje část věnující se možným scénářům vývoje v nejbližší budoucnosti a připojen je i autorkou vytvořený mashup. V závěru jsou získané poznatky shrnuty a krátce komentovány.
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