|
|
Price Elasticity of Demand and Special Discounts
Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.
|
|
|
Proposal of a Firm Expansion in Retail Sale of Foodstuffs
Škrdlík, Miloš ; MBA, Tomáš Vican, MSc, (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of firm expansion for the company which is exclusively czech retail system of shops of food and convenience stores. The objective of the thesis is an optimization of the strategy in a such way, which will ensure to gain a competitive advantage, perspective and healthy growth of the company in next years. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis analysis of the company is made and on the basis of the analysis there are some possible solutions suggested.
|
|
|
Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
|
|
|
The Use of Pareto Analysis in Streamlining Sales
Zemanová, Anna ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The diploma thesis focuses on streamlining sales of choosen retail using Pareto analysis. Theoretical part specifies using Pareto analysis in academic thesis and mentions example of its application. The merit of this thesis is an invention of a methodology that could be used for evaluation of the assortment. This methodology helps to identify the most profitable goods which are sold in the highest numbers and thus bring the highest profit to the retail. On base of performed analysis is presented suggestion of streamlining assortment.
|
|
|
The Use of Pareto Analysis in Streamlining Sales
Pinkava, Vojtěch ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This diploma thesis deals with the employment of the Pareto principle in increasing the efficiency of the product range in a selected grocery outlet of the Brněnka chain. A methodology for the evalution of the offered product range has been created based on general knowledge and practical usage of the Pareto principle in scientific work. The methodology is applied on sale records of a selected store. The work includes suggestions of product range alteration based on application of the formed methodology.
|
|
|
Proposal of the Retail Network Activity Streamline
Záděrová, Šárka ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This dissertation engages in the development of proposals for the improvement of retail networks. The goal is to propose changes in the strategy of regional retail networks, which should lead to an increase in its competitiveness. The proposed changes are based primarily on observations of selected stores, as the accuracy and functionality of internal processes can only be inspected in the retail units, which creates value for customers.
|
|
|
The Use of Pareto Analysis in Streamlining Sales
Pinkava, Vojtěch ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This diploma thesis deals with the employment of the Pareto principle in increasing the efficiency of the product range in a selected grocery outlet of the Brněnka chain. A methodology for the evalution of the offered product range has been created based on general knowledge and practical usage of the Pareto principle in scientific work. The methodology is applied on sale records of a selected store. The work includes suggestions of product range alteration based on application of the formed methodology.
|
|
|
Price Elasticity of Demand and Special Discounts
Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.
|
|
|
The Use of Pareto Analysis in Streamlining Sales
Zemanová, Anna ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The diploma thesis focuses on streamlining sales of choosen retail using Pareto analysis. Theoretical part specifies using Pareto analysis in academic thesis and mentions example of its application. The merit of this thesis is an invention of a methodology that could be used for evaluation of the assortment. This methodology helps to identify the most profitable goods which are sold in the highest numbers and thus bring the highest profit to the retail. On base of performed analysis is presented suggestion of streamlining assortment.
|
|
|
Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
|
guest ::
