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How to sell education: analysis of marketing tools used in education
Ivaničová, Martina ; Šimůnek, Michal (advisor) ; Novotná, Eliška (referee)
This master thesis deals with the problematics of marketing in education. It analyses and compares marketing tools used in education, methods of implementing marketing activities in secondary schools in Slovakia, it examines how schools percieves problem of school massification of the education. Thesis consists of two parts. In the first part are defined basic concepts and theoretical foundations related to marketing and to the issue of massification of education. The second one is a research. Methodology characterizes research methods, methods of selection and a description of respondents. This is followed by evaluation and presentation of results. The conclusion is the summary of point key elements and it describes and evaluates the obtained knowledge.
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Marketing Strategy of a New Product of Malované mapy, Ltd
Imramovská, Blanka ; Hajdíková, Taťána (advisor) ; Šimůnek, Michal (referee)
The objective of this Thesis is selection and adaptation of a suitable concept of a product being created. Selecion of the suitable concept is based on the designated concept and its testing. The testing is performed by the poll method among representatives of the public and business spheres. Determination of the final product concept as well as proposal of the marketing strategy for managers of Malované Mapy, s.r.o company is the outome. It will enable the managers to work on the further steps of developnent of new products. Based on the information from technical literature, the theoretical part explains the basic marketing terminology associated with the theme of the Thesis. This terminology is then applied in the practical part in the area of information processing by the company managers.
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Social Community in Social Networks on the Internet
Šuk, Marek ; Novotná, Eliška (advisor) ; Šimůnek, Michal (referee)
The subject of this thesis is a study of the use of the social networking site Facebook in relation to a selected social community from the point of view of the author. The aim of this thesis is to analyse the selected social community and to address this issue, four aspects concerning the selected community are analysed; structure, sociopreferential relationships, social capital and social integration. In the first part of the thesis, I describe the existing theoretical knowledge about social integration, the sociological concept of social community, social capital and its theories and the history and basic characteristics of social networking sites. In the second part of the thesis, I describe the selected community's structure and the processing of data, obtained from research, exploring the frequency of social interactions in this community during a defined period of time. Through chosen sociometric methods, I draw conclusions which address the four aspects outlined above, thus fulfilling the aim of this thesis. The outcome and significance of this thesis is to provide inspiration to companies to achieve greater efficiency of performance by working more effectively with their employee teams.
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Science in the Media: The Image of Science in Lidove noviny
Filípková, Denisa ; Šimůnek, Michal (advisor) ; Novotná, Eliška (referee)
The goal of the Dissertation is to demonstrate what picture of science was created by the journal Lidové noviny on pages of its science supplement from 2012 to 2014. The theoretical part of the Dissertation has summarized a state of up-to-now research into the science journalism and it has conducted a survey of transfer of information about science to the civil society, it has described genre of the cience journalism, it has presented both concept of news value and the issue of creation of media picture of science. The subsequent part is based on the method of quantitative analysis of content. In this part, the Dissertation has engaged in analysis of specific characteristic of the science journalism on pages of the journal Lidové noviny and media image on science which had been created by this journal. In the final part, there have been discussed results of the analyses namely in the perspective of concepts, which have been presented in the theoretical part of the Dissertation.
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National Eugenics - Eugenic Nation
Šimůnek, Michal V.
The study is devoted to the clarification of the terms of nation, race and so called normal constitution from the point of view of period science of heredity. As a attachement there is a list of lectures organized by the Czech Eugenics Society at the turn of the years 1918-1919.
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Czech Eugenics and the Great War
Šimůnek, Michal V.
The study focus on the development of the eugenic movement in the Czech Lands before and during the Great War. Very specific position takes the analysis of the reception of classical genetics and increasing genetic knowledge between 1900-1915. Mentioned are the period leading figures like Ladislav Haškovec, Vladislav Růžička, František Čáda and Jaroslav Kříženecký.
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