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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Analysis of Marketing Activities of the Capital City of Prague
 Řezníčková, Alžběta ; Indrová, Jarmila (advisor) ; Krejčová, Klára (referee)
The Master Thesis "Analysis of Marketing Activities of the Capital City of Prague" is mainly focused on already executed activities and campaigns which were supposed to support the incoming tourism to Prague. It presents the most important communication campaigns as well as subjects participating in marketing activities.At the end there are introduced some suggestions which may be helpful for new campaingns and activities, especially for municipal authorities.
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Tourism and Arts
 Řezníčková, Alžběta ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
This bachleor thesis investigates the realtionship between toursim and arts. Examines if art is able to attract the tourist to certain destination. The possitive effects are described on the example of two cities. It also deals with future possible development.
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See also: similar author names
4 Řezníčková, Adéla
2 Řezníčková, Albína
1 Řezníčková, Alena
1 Řezníčková, Alice
3 Řezníčková, Andrea
1 Řezníčková, Anna
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