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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Marketing Communication Action Plan of FBM BUT in Social Media
 Červený, Benjamín ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
Today, social media represent a new way of communication marketing and promotion of companies with the outside world. The thesis deals with the analysis of the current state of the marketing plan and with the way how the Faculty of business and management in Brno and other competing faculties promote themselves. The main purpose is to create a marketing action plan designated for the Faculty of business and management in order to increase the number of applicants applying for this faculty.
Detailed record
Information System Assessment and Proposal of ICT Modification
 Červený, Benjamín ; Richter, Vít (referee) ; Koch, Miloš (advisor)
This thesis focuses on the analysis of the information system of the selected company and the proposed changes. Based on the analysis of the current situation, changes have been proposed that should significantly benefit the evaluation of marketing campaigns and automation of business activities.
Detailed record
Information System Assessment and Proposal of ICT Modification
 Červený, Benjamín ; Richter, Vít (referee) ; Koch, Miloš (advisor)
This thesis focuses on the analysis of the information system of the selected company and the proposed changes. Based on the analysis of the current situation, changes have been proposed that should significantly benefit the evaluation of marketing campaigns and automation of business activities.
Detailed record
Marketing Communication Action Plan of FBM BUT in Social Media
 Červený, Benjamín ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
Today, social media represent a new way of communication marketing and promotion of companies with the outside world. The thesis deals with the analysis of the current state of the marketing plan and with the way how the Faculty of business and management in Brno and other competing faculties promote themselves. The main purpose is to create a marketing action plan designated for the Faculty of business and management in order to increase the number of applicants applying for this faculty.
Detailed record

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