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Information systems of Czech non-fiction publishers on the World Wide Web
Podhradská, Martina ; Bratková, Eva (advisor) ; Čadil, Jan (referee)
Tématem bakalářské práce jsou informační systémy českých nakladatelů odborné literatury v prostředí WWW. Práce je rozdělena do třech hlavních kapitol. První část je zaměřena na vymezení pojmu a činnosti nakladatelství, především pak na popis toku informací jak uvnitř samotných nakladatelství, tak směrem k dalším subjektům. V další části jsou ve stručnosti zachyceny obecné informace o firemních prezentacích na internetu. Hlavní pozornost je věnována zásadám pro vytvoření úspěšné webové prezentace a navržením kritérií pro hodnocení webů vybraného vzorku nakladatelů. Stěžejní třetí kapitolu tvoří rozbor a popis webových prezentací u vybraných českých nakladatelů, a to těch, jejichž webové prezentace jsou technologicky vyspělé. Jednotlivá vyhodnocení budou shrnuty v závěru každé kapitoly za rozborem a popisem.
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A CONCEPT AND METHODS OF ESTIMATION OF THE NAIRU AND THE BUSINESS CYCLE AT THE LABOR MARKET IN THE VISEGRAD COUNTRIES
Jašová, Emilie ; Kadeřábková, Božena (advisor) ; Čadil, Jan (referee) ; Galuščák, Kamil (referee)
This dissertation describes the relationship between inflation and unemployment with the concept of the natural rate of unemployment at which inflation remains unchanged. By comparing NAIRU, as defined in this manner, with the actual unemployment rate, we obtain the gap in unemployment. In connection with the analysed substitution between inflation and unemployment, there can be found a decrease in the importance of the PC in the 1970s, a very popular New Keynesian PC in the 1990s, and doubts over the robustness of the estimates. On the other hand, the concept of the PC and the NAIRU had previously been developed in accordance with the real data. There is a broad consensus on the impact of monetary policy on nominal variables (inflation) and real variables (unemployment). Methods are also being combined and continuously improved This dissertation is seeking to prove or disprove the hypothesis of the NAIRU concept's usability in estimating the economic cycle on the labor market. This hypothesis has helped in the acceptance of: the support for the concept and estimating PC and NAIRU in the literature; the application of measures to refine the estimate of the NAIRU and PC in the empirical analysis of the dissertation; the dissertation conclusion's compliance with the latest international research, with the local authors and with the own research. The contribution of the dissertation can be identified thusly: distribution methods depend upon the different time periods, their treatment and the best methods for the conditions of the countries in the Visegrad Group; the specification of an unstable environment and its impact upon the estimation of the NAIRU and the economic cycle; the calculation of the unemployment rate of the sectors, age categories and their use in estimating the NAIRU and cycle on the meso-level; to determine the effect of different pricing structure indicators in order to estimate the NAIRU and the economic cycle on the labor market and the topicality of their estimates.
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Analysis of the impact of subliminal signals and priming effect in information processing
Šafránek, Vojtěch ; Fonferová, Ľudmila (advisor) ; Čadil, Jan (referee)
The work is about possibilities of subliminal influence on the human mind. The first section explains the basic concepts of cognitive psychology, which is related to subliminal perception, threshold of consciousness and sensory threshold, with regard to the theme. In subsequent chapters is explained the operation of subliminal perception, subliminal stimuli are primarily divided into audible and visual. These are followed by a list and description of experiments and examples from practice and everyday life from ancient Greece to the present. The next chapter is about priming and examples of its use. After the principle of subliminal advertising and product placement is described and their place in legislation in the Czech republic; everything is documented by many examples. At the end of the work, the author demurs to the overall situation and tries to evaluate it.
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The National film archive in Prague, his services and contemporary function in media policy
Botha, Marek ; Slámová, Hana (advisor) ; Čadil, Jan (referee)
This bachelor's thesis focuses on a summary of activity the National film Archives in Prague, on his historical background and appearance in the past, and especially his current status and function. The main part is concentrate to the separations of NFA - how they cooperate together and complement each other in a flexible working archive unit, the questions of digitization and digital libraries NFA. The final part consist of the influence of archives on contemporary media policy.
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Urban legends, their distribution in modern society and their influence on society
Čebiš, Jan ; Fonferová, Ľudmila (advisor) ; Čadil, Jan (referee)
Bachelor's thesis describes the current spread of legends in the society. In first chapter, author analyzes the theory of communication, ie. models, motives and modes of communication, both in real world and cyberspace. Next section briefly describes theory and history of folklore and current developments of urban legend research, both in world and in the Czech Republic. In the last chapter, author develops the main theme of the thesis, the relationship of contemporary legends and information worker. It shows where the information worker is likely to meet urban legends, what are their characteristics and traits and how they can be easily identified. In conclusion, there are shown techniques that will improve communication, especially argumentation and persuasion in the context of contemporary legends.
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