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How marketing activities affect children eating habits
Černá, Kateřina ; Ryšavá, Monika (advisor) ; Zamazalová, Marcela (referee)
The bachelor thesis aims to evaluate eating habits of selected children segment according to how they are influenced by and what is their cause. On the theoretical basis of children segment classification are using questionnaire survey the effects of marketing activities, family and neighborhood on children's consumer behavior investigated. The aim is also to find out informations about children's awareness of brands operating in the food market, which of them specifically attract children's attention and how. The analysis of this consumer behavior and eating habits is the result of the survey collected data and form the backbone of the whole work. In conclusion, it attempts to generalize and link the connections between specific points of the research and confirm or refute the hypotheses based on childen's catering. The entire work is trying to assess the relevance of the current theme of children's meals, which poses as a target of the number of marketing activities.
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International Rail Passenger Transport
Černá, Kateřina ; Zelený, Lubomír (advisor) ; Matuška, Jaroslav (referee)
This thesis aims to analyse passenger rail transport and its importance nowadays, mainly in the international context. It sums up the obstacles that negatively affect the competitiveness of railways and how the European Union copes with this issue. The practical part of the thesis focuses on long-distance rail services, such as night trains and car trains. It includes an analysis of the services provided by two European rail operators and seeks to provide an insight into the customer decision-making process between rail and car transportation.
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The art in the life of František Matouš
ČERNÁ, Kateřina
The diploma thesis {\clqq}The art in the life of František Matouš`` is devoted to the life and production of a southbehemian historian of arts - František Matouš. It is the first essay, wchich is interested in this personality, who was standing not only by the transformation of the Southbohemian museum in České Budějovice into a scientific institution but mainly by the genesis of nowadays collection of southbohemian Gothic in Alšova jihočeská galerie in Hluboká nad Vltavou. Next goal of the thesis is also an introduction of Matouš as southbohemian native, to whom South Bohemia became a wholelife theme, inspiracy and destiny. The work is divided int two main parts {--} it follows the profesional and private life of Matouš and his scientific production. In seven chapters Matouš is portrayed as a student, a directon, a scientific worker and a museum worker. His production is presented by fairy works and essays, next subchapters create three crucial essays of Matouš about gothic art and South Bohemia - Jihočeská gotika, Třeboň and Corpus vitrarum medii aevi. The last chapter introduces the personality of Frnatišek Matouš in the context of czech history of art.
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The registry in the Bohemia
ČERNÁ, Kateřina
The aim of this thesis is to describe the development of register records in Bohemia by comparing the recent records in registry books with those issuing from the oldest registry books. It also shows the importance of the register records today and in the past, as well as the changes of these specifications and data through out the centuries. The importance of this thesis is to highlight the fact that the records in the registry books were originally determined to be registers of received sacraments arising from the clerical regulations issued by the Roman Catholic Church. The Trident Council instructed to keep registers of christening and marriages. But the implementation into practise of these registers took longer than it was expected. The register agenda in the Czech lands was not uniform until the 18th century. The proper integration of the register agenda was stated after this period on the basis of state regulations. The Roman Catholic Church contributed actively to the origin of keeping such an agenda and was also entitled and entrusted to supervise the register record of all other Churches.
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Effective tax rates of the personal income tax in the EU countries
Černá, Kateřina ; Vančurová, Alena (advisor) ; Eisenwort, Lukáš (referee)
Diploma thesis is focused on average effective tax rates of personal income tax. The thesis defines average effective tax rate in its first chapter, and indicates different methods of computation of average effective tax rate. In second chapter, the thesis is focused on average effective tax rates in selected EU countries. These countries are member EU countries, which apply flat personal income tax rate - Czech Republic, Bulgaria, Estonia, Lithuania, Latvia, Romania and Slovak Republic. The thesis describes basic characteristics of personal income tax and social insurance in these countries. Further effective tax rates are calculated for employees and sole traders in specific income categories. The thesis compares amounts of tax allowances in its last chapter, and compares the impacts of these allowances on tax liability of taxpayers. In the end, obserevd effective tax rates in selected countries are compared.
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The analysis on the CzechTrade's activities on major export markets
Černá, Kateřina ; Plchová, Božena (advisor) ; Jesenský, Miloš (referee)
The first part is about the importance for the Czech Republic to promote export, it also describes the development of export promotion from the period of centrally-planned economy until now . The following one informs about Czech institutions that are active in export promotion. The last one is engaged in activities of the CzechTrade Promotion Agency, mainly in activities of its foreign office in India and sums up the opportunities the Indian market offers to the exporters.
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Systémy VIES a EMCS v daních ze spotřeby
Černá, Kateřina ; Svátková, Slavomíra (advisor)
Ve své bakalářské práci se zabývám evropskými databázovými systémy, které musí členské státy EU zavést v rámci správy daní ze spotřeby. Prvním ze systémů je systém VIES, který se používá při tzv. intrakomunitárním plnění. Díky zákonem definovaným informacím, které dodavatel musí poskytnout svému správci daně lze kontrolovat řádné zdanění transakcí. Druhým ze systémů je systém EMCS, který je teprve ve fázi projektu. Bude používán v režimu podmíněného osvobození od spotřební daně. EMCS zavede povinnost elektronického dokladu. Správce daně tak bude mít průběžnou kontrolu nad zbožím přepravovaným v tomto režimu.
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