|
|
Animation of The Church of the Annunciation of Virgin Maria in Ostrov nad Ohří
Šetková, Kateřina ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
This thesis focuses on the animation project of the Church of the Annunciation of Virgin Maria in Ostrov nad Ohří, that became a socio-cultural center throughout the whole monastery grounds. The theoretical part defnes the theory of cultural heritage animation with the partial focus on the animation of spiritual structure in the context of perception and outlining the sacred and spirituality. The aim is to describe the implemented animation project. The part of this description is presented by analyzing the spiritual essence of the animated object and whether this object managed to keep this essence.
|
|
|
Role of Cultural Tourism in Marketing of Castles and Chateaus
Kejvalová, Simona ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
This bachelor thesis called: Role of cultural tourism in marketing of castles and chateaus is focused on coordination processes and marketing management. The theoretical part defines basic notions related to cultural tourism and marketing communication. Practical part of the thesis is application of theoretical findings on two selected castles: Karlštejn and Rožmberk. This part includes an analysis of basic conditions of existence and development of tourism and useable marketing tools. The final part summarizes all the advantages and issues of both castles and draws a set of recommendations which could lead to improving the position of the destination on the tourism market.
|
|
|
Animation prerequisite of Prague buildings from the 1960s
Vacková, Karolína ; Tyslová, Irena (advisor) ; Lindner, Milan (referee)
The bachelor thesis focuses on the architecture of the 1960s in the former Czechoslovakia. Its aim is to create a list of all buildings from this period, built on the territory of Prague and chart their prerequisites for a successful inclusion to life of a present society. It also includes a chapter describing the phenomenon of prefabricated housing estate. The theoretical part defines the basic terms of animation, public space and outlines the issues interposing culture into economic framework.
|
|
|
Analysis of the Phenomenon of Sharing Accommodation and its impact on Tourism
Raška, Kryštof ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
Bachelor thesis focuses on phenomenon of sharing economy and its impacts on tourism. The sharing economy represents new economic model, which significantly changes life in 21st century and disrupts current conditions. After the description of theoretical and methodological approach, the thesis concentrates on defining tourism and its global socio-economic importance. In the following practical part, there is in-depth description of Airbnb service, as the most relevant representative of sharing economy with the biggest impacts on a contemporary tourism. Summary of this document is about comparing all the positives and negatives that sharing economy brings.
|
|
|
Management of the Ponrepo cinema
Přádná, Alena ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The aim of this thesis is to map and subsequently analyse and evaluate all the processes that are going on in the Ponrepo cinema. Even though it is an archive cinema it is currently participating in more complex and broader activities than just film screenings. Therefore, this thesis deals with the processes associated with traditional function as an intermediary of collections of the National Film Archive to the public and the processes associated with the new mission as a creative centre or platform for film education.
|
|
|
Business Plan of an Internet Agency
Leitgebová, Tereza ; Müllerová, Jana (advisor) ; Tyslová, Irena (referee)
The goal of this bachelor thesis is to create a business plan for an Internet agency, which deals with children tutoring. The business plan is going to be assessed both in the theoretical and practical parts of my thesis. The theoretical part is predominantly focused on defining the basic terms and summarizing the information about having a business, entrepreneurship and the structure and the content of a business plan. The practical part is concerned with the creation of a business plan for the internet agency itself, which will examine whether the business idea is meaningful, doable and also sustainable for this particular project.
|
|
|
The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
|
|
|
Organization Arrangement of the Film Staff: Delegation of Work Assignment
Bochová, Nikola ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
The Bachelor Thesis deals with the organization arrangement of the film staff. Its aim was to discover, whether the staff´s members were not overworked within the Czech film industry. The thesis had been divided in two areas. The first theoretical part described the composition of the film staff, with was followed by the method of delegation. The second practical part used the method of questioning to ascertain the overwork of the film staff´s members. The major benefit of this work might be the discovery that the film staff should be refilled with the assistant and auxiliary positions and the method of delegation should be more effective.
|
|
|
Viticulture as a part of the local culture of Mělník region
Šubrová, Lucie ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
Bachelor´s thesis analyses the developing potential of viticulture as a key part of the local culture of the town Mělník and its surroundings. The thesis describes preserved elements of tangible and intangible cultural assets that are associated with viticulture in Mělník. The thesis reflects on the changes in perception of viticultural tradition as a characteristic feature of Mělník since the 19th century. In the end the thesis define the possibilities of better economic involvement of viticultural tradition in Mělník region as a brand especially in cultural tourism.
|
|
|
Analysis of the State Contributory Organization, Czech Centres
Nohejlová, Lucie ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
The Master´s Thesis is focused on the State Contributory Organization, Czech Centres, which was established to promote the Czech Republic abroad. The theoretical element is focused on issues of the nonprofit public sector in the Czech Republic - definitions of the term nonprofit sector and public services. The emphasis is put on the characteristics of contributory organizations, funding, efficiency and selected specifics of the management of the contributory organization. Attention is also focused on other cultural contributory organizations. The practical element analyses Czech Centres. This part describes the core and complementary activities, funding, efficiency, motivation of employees and possibilities for cooperation on projects. The second part pays close attention to the activities of cultural diplomacy of Czech Centres.
|
guest ::
