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Marketing on social networks with the focus on LinkedIn \and its usage in company OPUS Praha
Vyskočilová, Marcela ; Sedláček, Jiří (advisor) ; Slavíková, Martina (referee)
This bachelor thesis analyzes the pool of social networks, describes the types of social networks and their history. The first chapter is focused also on description of usage of social networks in companies. The second chapter aims at meeting a reader with the social network LinkedIn -- history, structure and its usage. The last goal of this bachelor thesis is a practical demonstration how to build an ideal company profile. There is used the method case study for it. Except that in the third chapter company OPUS Praha is introduced there, of which profile is built, its marketing strategies and present activity of company on social networks.
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Application of heuristic methods in real vehicle routing problem
Slavíková, Monika ; Fábry, Jan (advisor) ; Kobzareva, Maria (referee)
This thesis is continuation of the bachelor thesis "Model of delivery routes and placement logistics centers with opportunities of their optimization". It is about distribution problems and specifically a vehicle routing problem. The aim of this thesis is finding a solution of the vehicle routing problem which will be used repeatedly in the firm. The main task is achieving the lowest costs (total kilometers) with maximum utilization of vehicle capacity; in such conditions that all requirements of logistics centers will be satisfied and maximal capacity of vehicle will be tolerated. For calculation was used a solver Gurobi 6.0.3 in system MPL for Windows 4.2, which won't, however, provide the optimal solution and problem solving takes too long time. Next for calculation was used heuristics insert method and is written by VBA (Visual Basic for Applications) in MS Excel. Finally, there is a comparison of these methods with the original solution of the vehicle routing plan and solution of the bachelor thesis. Then the computational experiment was done, which tested effect to result, if other distribution center (starting point) will be bulit. The computational experiment was consist from heuristic insert method, solver Gurobi and heuristic saving algorithm from bachelor thesis.
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Animals - Aspects of Financial Reporting, the Valuation in Terms of Czech Accounting Standards
SLAVÍKOVÁ, Michaela
This thesis deals with the accounting problem which is concerned with animals within the Czech Accounting Standards. The content is divided into the characteristic of animals in accounting, the financial reporting and the valuation in terms of Czech Accounting Standards. The aim of this thesis is to clarify the accounting and reporting for animals in stocks and fixed assets. There exist many doubts connected to the issue "in what time we charge animals in stocks and since when we charge them in fixed assets". The accounting for animals is very specific, particularly in the area of valuation. The practical part of the work is devoted to more examples of valuation and illustrations of financial statements. In practice, there are many errors of reporting and accounting for animals. The goal of this work is to avoid these mistakes and organize the mentioned knowledge.
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Value setting of the company Agrostroj Pelhřimov a.s.
Slavíková, Michaela ; Scholleová, Hana (advisor) ; Pech, František (referee)
The goal of this diploma thesis is setting value of Agrostroj Pelhřimov a.s., machinery company. This thesis consist theoretic and practical part. The first part contains the analysis of valuations methods included detailed analysis of income method, which is applied. Next follow financial plan, which result from strategic, financial and macroeconomics analysis. In practical part are used entering data which are evaluated by applied calculations support. Subsequently is a company analyzed complexly and planed its own development. In last part is set the total value of the company.
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