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Techniques of search engine optimization and its results
Rybička, Josef ; Sklenák, Vilém (advisor) ; Mach, Jan (referee)
This thesis is deals with optimizing websites for search engines, as an essential process in the development of modern web projects. The thesis focuses on the basic techniques that are used to increase the visit rate resulting from natural search engines. The main aim is to show the impact of SEO techniques on the visit rate and the positions in search engines after application to a webiste. This will be achieved by modifying or creating of a new website in accordance with modern SEO techniques. Optimization results will be measured using tools like Google Analytics and AWStats. The thesis is divided into two parts -- theoretical and practical. The teoretical one (Chapters 1 and 2) is aimed at the introduction to SEO and describes the basic techniques used in optimization. In the practical part (Chapters 2 and 3) some of these techniques are applied to specific web projects and their results are evaluated as well. The practical part also includes a description of the implementation of certain procedures by using CSS and PHP.
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Publishing of bibliographic information according to the Linked Data principles
Hladká, Jitka ; Sklenák, Vilém (advisor) ; Svátek, Vojtěch (referee)
Bibliographic data provide well established means of the information resource description. Nowadays, there is obvious need to make this data more web-friendly and web-compatible, while web is mostly seen as the only place where people are seeking information. The proposed solution is to change the traditional bibliographic data representation format. Semantic Web initiative presents enhancement of the current web with machine processable data semantics (meaning). The main goal is to manage more effective information processing by web applications that brings up many benefits for web users. Linked data are seen as practical means to reach the semantic web vision. This initiative promotes best practices of publishing, connecting and sharing structural data on the web. This thesis reports the transformation of bibliographic records' format in case of Database of publishing activities at University of Economics, Prague (PCVSE). Benefits of linked data publishing model are demonstrated on the realized projects. The main part describes practical experiences gained during the implementation of RDF framework in phases of data modelling, interlinking and exposing the dataset. The linked data publishing model is seen there as an optimal web-compatible bibliographic data representation format.
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Structured data on the Web: Comparison of Linked Data and Web APIs
Zemánek, Jan ; Svátek, Vojtěch (advisor) ; Sklenák, Vilém (referee)
The aim of this work is, firstly, to describe the two popular ways of making structured data accessible on the Web, namely Web APIs and Linked Data; secondly, it is to conduct a theoretical survey of features of each of these two techniques. The contribution of this work lays in a table comparing Web APIs and Linked Data and a detailed description of each of the items in the table. In conclusion, this work gives a verdict on which one of these two techniques leads from a technological point of view to more reusable data on the Web.
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Metadata and searching information on the Internet
Hlaváčová, Tereza ; Sklenák, Vilém (advisor) ; Pinkas, Otakar (referee)
The aim of this work is to analyze the relationship of metadata and searching on the Internet. In the first part are presented metadata, namely meta tags, metadata schemas and two related projects - digital libraries and the Semantic Web. In the second chapter is introduced the history and development of the Internet search engines. Two search engines are analyzed in detail: Google and Seznam - especially their history, development and how they evaluate pages. The last part is devoted to the summary of the importance of metadata for searching on the Internet and possible future development of digital libraries and the Semantic Web.
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Commercialy Successful Text Creation for Websites
Tomčík, Martin ; Chudán, David (advisor) ; Sklenák, Vilém (referee)
The main aim of this bachelor thesis is to create a comprehensive web copywriting guide (writing promotional text for web page). The thesis is mainly based on my own experiences, which I gathered as copywriter. However some information is also based on selected publications and articles. The target group of my thesis are junior copywriters, marketing consultants and any other person responsible for website content creation. This document is structured in the same way as a typical web copywriting process. It can be used as a "guide" for website text writing. By the way, another aim of my thesis was to show one of many possible procedures, generally used by copywriters. In the first part, I deal with interpretation of website text. In addition to specific knowledge I also describe how these findings affect web copywriting. Next chapter is devoted to content analysis alias methods that help copywriters to get the right data for their work. The third part of the thesis describe basic rules of web copywriting, crucial for creation of effective promotional texts. As in the previous chapter, these rules and procedures are enriched by findings from my own work experience. Penultimate part of the thesis summarizes, how to test the effectiveness of website texts. In the last (practical) chapter I deal with application of theoretical knowledge to web copywriting implementation for a selected web page. I consider this structure to be the best one, because of practical benefits it provides to common readers. There is also a possibility of further segmentation such as plain set of methodological rules or spotlight on the role of promotional text in website lifecycle. Selected parts of my bachelor thesis are accompanied by demonstration examples. Some of them can be found on real company websites. Others were created by me for this purpose so that all the rules (procedures) become obvious at first sight.
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analysis of social networks on the Internet
Honzík, Martin ; Chudán, David (advisor) ; Sklenák, Vilém (referee)
This Bachelor Thesis discusses the social networks on the Internet. The aim of my thesis is to define the notion social network, to describe the historical development of the biggest Czech and foreign social networks, and to analyze the functions and dangers of these networks. The thesis includes the analysis of the ways of promoting things on social networks, creation of a propagating webpage by the means of FBML language, and a general view of various statistics and tendencies starting up in this sphere. The last part of the thesis contains a short author's thought about the future of these networks. The aims of this bachelor thesis were achieved through the research of particular social networks, by the usage of their applications, by the study of the online or printed sources, and last but not least through the survey of general public. The contribution of this thesis is the complex overview of the social networks, and the warning of readers on the dangers connected with using the social networks. Another contribution is the information on how to use the social networks for promoting things, a practical demonstration of FBML language, and the overview of the visit rate of particular social networks.
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Shop with image content
Stluka, Jakub ; Palovský, Radomír (advisor) ; Sklenák, Vilém (referee)
Work is dedicated to electronic image commerce and image content analysis and is focused on the functionality required for such e-shop and its development based on open source tools. The theoretical part contains the principles of world stock libraries and used business models. Then, the work deals with issues of classification and retrieval of content, which analyses the possibility of categorization, text search, tagging, theme issue of synonyms and this topic is completed by the overview of current opportunities in the field of automatic content identification. Next topic covers licensing issues, in which current standard licensing models are examined, followed by the topic of content protection, which aims to protect the photos, while allowing their sale. Last chapter of theoretical work is about payment options, in which the work seeks to evaluate the selected payment methods used in connection with the image bank. Theoretical work is followed by practical work, where online photo bank model is designed and implemented, allowing users to search, buy and upload photos using simple credit transactions. Within the description of the model functions is outlined where and how the model should be extended in case of deployment to real business.
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Utilization of Web 2.0 Principles on Library Web
Janíček, Milan ; Sklenák, Vilém (advisor) ; Vojnar, Martin (referee)
Phenomenon called Web 2.0 was described in this work, including its origins and following criticism. Changes that it brought were described using its applications and used technologies. Library 2.0 concept was introduced and either its advantages and disadvantages were evaluated. Contemporary situation concerning Web 2.0 technologies usage in libraries and their catalogues was described. Oportunity to use libraries data was accented and possible ways of getting them were explored. Simple uniform interface was created and demonstrated.
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Problems of using information sources in the academic environment
Harant, Petr ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This bachelor thesis deals with problems of exploiting electronic information sources. Defines main difficulties in which can students, producers, providers (libraries) and experts or teachers run into. Thesis focuses on particular problems and suggests possible improvements. For defining problems and finding possible solutions author cooperated with specialists from information domain specialists, who made (in cooperation with author) a list of problems, which should be solved for better exploatation of information sources. Specialist also introduced some solutions which are currently in development. Thesis is divided into two parts, first is more theoretical and introduces main concepts (information, information need, information behavior and information literacy), techniques for browsing and searching through informational sources. Also multidomain database Proquest 5000 is discussed. Second part focuses on particular problems and possible solutions for searching in electronic information sources.
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Implications resulting from finding information in the Internet in regard to relations between search engine and its user
Henych, Filip ; Sklenák, Vilém (advisor) ; Bělohoubková, Lenka (referee)
The aim of this work is to summarize the basic knowledge of ways to search the Internet and its usage. The work focuses on a description of search engines, as well as on description of expanded search options. It thinks out the credibility and recency of the web pages. It focuses on the role of a user as a searcher and the role of search engine as an output of relevant links. In this work, I tried to compare some search engines from the perspective of the relevance of outputs from different queries. Part of the work contains also a question survey focusing on the usage of search engines. It analyzes the problems of communication between the user and the search engine. The work is divided into three parts. In the first part, which contains the first and second chapter, I analyzed the basic ways of internet searching and described the main definitions related to internet searching. In the second part, I focused on the description of some search engines and I tested them by entering different queries.The last part contains the last two chapters. It pays attention to problems with the usage of search engines. It's concerned with credibility and recency of the information appearing on the websites and misusage of content to improve position in search engines. This part ends with a question survey among the users about different ways to use search engines.
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