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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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