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Theatre fundraising in the USA
Kašparová, Petra ; LEDVINOVÁ, Jana (advisor) ; NEKOLNÝ, Bohumil (referee)
The aim of this work is to analyse different sources of theatre fundraising in the USA and focus our attention on some practical tools that four selected theatres use and which help them to secure a future without major contribution from the state. This bachelor thesis should serve as an informational material discussing American theatre system with emphasis on fundraising methods and their application. This thesis pays attention to the practical part, which describes few specific models how to fundraise. Those four very different theatres show us many ways how to target a campaign and work as a fundraiser. In conclusion, I suggest few theories and examples how czech theatres might develop fundraising in the future.
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E-FUNDRAISING IN CULTURE
Kravcová, Zuzana ; SULŽENKO, Jiří (advisor) ; LEDVINOVÁ, Jana (referee)
The aim of this bachelor thesis is to map the trend and possibilities of electronic fundraising throughout the world and in the Czech Republic. It also explores and describes accessible tools of crowdfunding in Czech Republic and evaluates their suitability for NGO´s working in cultural sphere. Theoretical part of the thesis analyses the terminological framework of fundraising and donation with its economic and legal aspects, as well as the related topic of crowdfunding. Practical part is a analysis of three largest donation websites ? Darujme.cz, Daruj správně and Dárcovská SMS.
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Community foundations
Vávrová, Diana ; SULŽENKO, Jiří (advisor) ; LEDVINOVÁ, Jana (referee)
The diploma thesis introduces the concept of community foundations, the organisations focusing on universal development of a community that promote strategic philantropy within their activity, that also attempt to form jointly a cooperation platform between different sectors and that support nonprofit projects, including the cultural ones. The explanation of different understandings of the concept of community and the approximation of the problemacy of community development helps to comprehend the distinction in creation of those organisations in different contexts, in the American one where such model had been created and in the European context where it was later transferred. The analytic part examines the functioning of Czech community foundations. It concentrates on the activity and management of The Ústí Community Foundation that is the oldest and compares it to the model of a national organisation that focuses on community development, Nadace VIA in our case. The aim is to define possible potential and obstacles that hinder the development of Czech organisations which pursue comprehensive development of a community.
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Donor programmes
Roušalová, Tereza ; JEŽEK, Vlastimil (advisor) ; LEDVINOVÁ, Jana (referee)
This master's thesis deals with possible ways of communication between cultural organisations and donors. It focuses mainly on donor fundraising - systematized, transparent and clearly formulated donor programmes. The main part describes the gift and it's possible forms along with the possibilities of donor management including the inner organisation of work (staffing, use of databases, involvement of Board members) and particular steps of the donor cycle (identification, qualification, cultivation). A detailed analysis of the benefit programmes and various benefits is then followed by the description of donor stewardship and creating of special events. The last part of the thesis deals with corporate donors and the use of the CSR strategies for attracting them. It also seeks the connection between corporate and individual giving. Throughout the whole thesis, the theoretical findings are complemented by practical examples (both from the Czech Republic and abroad). The aim of the thesis is to describe the situation in cultural giving in the Czech Republic and create a range of options for arts managers to use when creating donor programmes for their organisations.
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Sponsorship Strategies and the Process of Searching for Sponsors
Rappaport, Barbora ; Ledvinová, Jana (advisor) ; Čuříková, Tamara (referee)
Abstract
In this bachelor?s thesis I focus on the theme of sponsorship strategies and the process of searching for sponsors. My primary objective is to describe a sort of a modus operandi or, better still, to offer a ?user?s manual? for applicants who seek sponsorship contributions (gifts), or applicants seeking all-round co-operation with an entity capable of providing such co-operation.
Thus, the thesis proposes a sort of a handbook for sponsorship applicants. Although I have enormous respect for reference literature that deals with this topic my thesis is, to a large extent, my own original work because I largely draw on my own experiences of someone operating ?on the other side of the fence?. I have been working at a large transnational corporation for eight years now; it also engages in sponsorship, and I have been responsible for this area of its activity for more than four years. Naturally, I did take into account the views and experiences of colleagues employed with companies of a similar size, whom I meet in the course of my work, and also the experiences of the applicants themselves.
My other objective in this thesis, within the scope it gives me, is to provide a brief and understandable outline of sponsorship strategies and functions, both for companies and the sponsored entities. I would also like to help make understanding of this quite complicated issue somewhat easier.
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Fundrainsing in the Czech Republic Focused on the Winton Train Project
Menzelová Kelymanová, Olga ; Ledvinová, Jana (advisor) ; Honys, Zbyněk (referee)
The topic of my graduation thesis is ?Fundraising in the Czech Republic: The Winton Train Project?.
The first part of the thesis deals with the options and obtaining of the financial resources for various cultural events from many different sources: from grants and public funds, organizations and committees concentrated around the bodies of the EU, funds of respective regions, the ministries of the Czech Republic as well as from individual Czech cities. I describe that it is also possible to approach non-public sources of finance, such as from businesses for example.
The second part of the thesis provides the background, production and analysis of the Winton Train project itself, focusing specifically on the fundraising activity of this socio-cultural event. The third and the final part reflects the production and fundraising experience I gained while carrying out the project ?Charles Bridge 2010? - the outdoor exhibition of photographs in Prague?s Kampa Park.
The goal of the thesis, ?Fundraising in the Czech Republic: The Winton Train Project? is to explain the complexity of the task of fundraising, which does not lie simply in obtaining financial means. Fundraising is a set of various complex activities intertwined with the sustainable existence of civil society.
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Private sector fundraising
Vávrová, Diana ; Ledvinová, Jana (advisor) ; Krausová, Markéta (referee)
The thesis maps the principles of support of cultural projects and organizations from the private sector in the Czech Republic. It deals with the application of sponsorship and corporate philanthropy to the sphere of culture and the arts and its comparison with other spheres of corporate support. The objective of the thesis is to determine what motivates companies to give support, to identify the principles for the allocation of such support and finally to define the obstacles and problems hindering more private sector involvement in the area of culture. The thesis is based on surveys of marketing managers and company owners. Through the synthesis of the author?s own experience and research findings as described in the thesis, the thesis proposes a possible solution/departure point based on broader contexts with the aid of specialized literature and subsequent analysis.
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