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Film and Media /Communication Strategy of a Feature Film in Media/
Lhoták, Vladimír ; Maurer, Pavel (advisor) ; Kopecký, Čestmír (referee) ; Borovan, Pavel (referee)
This Master diploma thesis has an objective to explore the environment of Czech and international medias and to compare it with the needs of Czech feature film promotion. It describes behaviour of the Medias and its? recipients and the possibilities of using the knowledge for more efficient communication of feature films. The marketing communications resources are used in order to find out its applicability for a feature film. The feature film is defined as a product on the market, the issue of the feature film as a cultural product and it?s attributes is viewed through the marketing communication optic.
For the development of an efficient communication strategy the knowledge of it?s means and recipients is necessary. It is important to describe Czech media environment, to define concrete communication channels and to make an attempt to explore their relevance and efficiency. The efficiency is connected to the reaction of focus groups; the thesis describes their definition and the research methods of the communication effect on them.
Wisely chosen creative concept for different types of films, genres, focus groups or business goals is for an efficient communication indispensable. The thesis tries to describe how to use artistic features of the film for efficient communication effect. The topic of cooperation with advertising agencies in various states of the creation of the film is analyzed. It covers the issue of the feature film as a communication media itself and its potential in the communication campaigns (including the product-placement).
Following part is dedicated to practicing the medial communication on the Czech market. The attention to the Czech films in the Medias follows and the means of influencing the Medias are described. The Public Relations topic is covered as a phenomenon of the most used mean of feature film communication. The phenomenon of publicity of film festivals as an independent communication channel is described. The description of internationally important film Medias follows.
The thesis shall be helpful to the Czech producer of the feature film to discover which means of communication the media market offers to promote a feature film.
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Cartoon film production
Dudáková, Marta ; Oukropec, Petr (advisor) ; Kopecký, Čestmír (referee)
The thesis is analyzing the differences in production between the classic cartoon film techniques and the use of computer post-production methods. It is analyzed regarding the procedures in production process and the main aspects of the work of production manager during the production of a cartoon film.
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The Music Video Culture in the ČR in Recent Years
Heger, Matouš ; Oukropec, Petr (advisor) ; Kopecký, Čestmír (referee)
This bachelor thesis describes the development of the music video culture in the Čzech Republic, focusing on the period from 1989 to the present /2006/. A number of sources has been published concerning this sector which cambines visual materials and music. However, a material dedicated to this phenomenon has avided the Czech environment so far.
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Czech Film Center in Relationship with APA and other Institutions
Třeštíková, Hana ; Kopecký, Čestmír (advisor) ; Kallista, Jaromír (referee)
This thesis is focused on genesis and function of Czech Film Centre in context with other film institutions. Initial idea of thesis came out of the author´s personal contact with representatives of Asociacion of Producers in Audio-visual and Czech Film Centre. Those meetings were also the main source of information.
The goal of the thesis is not only digestedly recapitule the structure of organisations connected with the Centre, but mainly describes activity of the Centre itself so the reader cam make clear idea why and how is the Centre working.
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