|
|
Stereotypes about national minorities in Czech newspapers
Zeman, Václav ; Končelík, Jakub (advisor) ; Jungová, Eliška (referee)
Diploma thesis "Stereotypes about national minorities in Czech press" focus on depiction of national minorities. This paper monitors universal outlines, that had depiction of national minorities in 1925 and 2005 and verify hypotesis that is this depiction presents more stereotyped that it had been before eighty years. This paper gives harbours a theoretical part about the phenomenon of stereotype about its definition, function and also on the reasons of its usage in mass communication and the results of the quantitative content analysis newspaper articles covering the Czech scene in the daily newspaper "České slovo" in 1925 with articles in the daily newspaper "Mladá fronta DNES", that were published in 2005. This analysis shows a form of depiction of the representatives of the German and Polish minority groups in 1925 and depiction of the representatives of the Ukraine and Vietnam minority groups in 2005. Comparisation of the results of the both parts of analysis have confirm or uproot this hypotesis. Powered by TCPDF (www.tcpdf.org)
|
|
|
Mediaprojekt and its participation on Czech media scene
Marek, Jan ; Jungová, Eliška (advisor) ; Köppl, Daniel (referee)
This thesis focuses on public commercial research on the field of commercial researches on public. MediaProjekt has been chosen to represent these projects due to its length and official character for print and broadcast media and its most significant position among other similarly conceived researches of public behaviour. Powered by TCPDF (www.tcpdf.org)
|
|
|
Comparison of media image of churches in 1991,1999 and 2008 in selected Czech newspapers
Kysela, Ludvík ; Gerbery, Juraj (referee) ; Jungová, Eliška (advisor)
This bachelor's thesis, with the title of "Comparing the media image of churches in 1991, 1999 and 2008 in selected Czech dailies", aims to capture the potential change in the content of the Mladá fronta DNES and the Právo dailies. Following the events of November 1989, the Czech society experienced an increased interest in religion and churches, which then gradually declined over time. The research focus of this thesis is on determining whether and how the content of the selected dailies reflected these shifts within the society. The research method applied included examining selected articles using a quantitative content analysis. The research did not examine only the scope of media space dedicated to Christian spiritual topics but also the degree of negativity and topic selection. The research also compared the results between the dailies, with Mladá fronta DNES maintaining the profile of rather an independent daily and Právo representing a daily with a left-wing inclination. The bachelor's thesis also examines the phenomenon of religion from both the general viewpoint and the viewpoint of the specific situation in the Czech Republic.
|
|
|
The role of media in the formation of the life values
Maňasová, Kateřina ; Wolák, Radim (referee) ; Jungová, Eliška (advisor)
The main subject discussed in this bachelor thesis is the impact of media on the formation of life values of teenagers. The thesis is divided into three parts. The first part focuses on theoretical conceptions and the most famous researches in the area of life values and value orientations. The second part contains a brief list of the most important media-influence theories. The last part of the paper covers a practical research, which aims at finding the role of media in the formation of the life values of 90 selected respondents. For this purpose I prepared a special questionnaire, which contains the questions about value system, life models and subjective opinions of the media influence.
|
|
| |
|
|
Image of Czech family in weekly Reflex and Respekt in volume 1993 and 2008
Nováková, Marie ; Wolák, Radim (referee) ; Jungová, Eliška (advisor)
The diploma thesis "Image of Czech family in Weekly Reflex and Respekt in Volume 1993 and 2008" concentrates on family in the Czech Republic and how it is reflected by two weekly, Reflex and Respekt, in two observed years, 1993 and 2008. In the first ,theoretical part, there is a historical overview of Czech family and launch and developement of both magazines. The second, practical part, is the research itself. The method used for the research was the qualitative interpretative analysis. Each article was coded by a name of each theme group that is connected with problems of Czech family. The developement of magazines was defined by analysing changes and movements of each group between the years 1993 and 2008. These differences are caused by both socioeconomic changes and developement of political landscape within the Czech society as well as individual experience of particular journalists and editorial offices.
|
|
|
Changes in the lifestyle 1945-1948 : (an analysis of articals for women in Lidová demokracie)
Uttendorfská, Jana ; Jungová, Eliška (referee) ; Köpplová, Barbara (advisor)
The diploma thesis describes the way of life in postwar Czechoslowakia on the grounds of analysis of newspaper articles in the journal of Čs. strana lidová (political party). In concentrates on eight areas - women and politics, women and work, nutrittion, fashion, household, family, children and education. It creates a detailed view on living conditions and the most burning issues to common people. Society on the whole went through a sea change. After the second world war there were more women then men. Political parties fought form their votes. There was an huge lack of labour force. It was necessary to make women work not just at home. The aim of the Communist Party was to involve all women in labour. The republic struggles with a crucial absence of food and textiles. In spite of that, Lidová demokracie offered articles about latest fashion trends. The high number of infant mortality was alarming. 1945 saw the failure of many marriages. The author sets her analysis into the context of political and economic events of the period 1945-1948, she descrbes changes in the media control system as well as the press of Čs. strana lidová. This diploma thesis also details the conditions of women's journalism, what subject matter was highlighted, and what space it was allowed to develop.
|
|
|
National and racial stereotypes in television commercials : (with the focus on USA)
Peňázová, Eva ; Jungová, Eliška (referee) ; Kraus, Jiří (advisor)
Diploma thesis "National and racial stereotypes in television commercials (with the focus on USA)" deals with the racist tendencies in contemporary American television advertising. The goal is to describe stereotypical presentations of the black people, Hispanics and Asians in commercial work, and to illustrate the presence of these stereotypes on particular television spots. Theoretical part of the text addresses general characteristics of advertising with the focus on the specifics and the influence of television commercials in a relation to national and racial minorities. Moreover, it defines the concept of stereotype, and concerns the impacts of stereotypical images of minorities in advertising and media in general. Thereafter, I dwell on the history of American racist approach towards each of the minorities mentioned above, and the evolution of their media representation from its beginning to the present time. The end of this part is devoted to the specific ways of stereotypical presentation of minorities in contemporary commercial work. Practical part of the thesis describes the method of qualitative textual analysis, which I use to analyze the television spots. Using specific television commercials, I consequently demonstrate the ways in which the forms of stereotypical media presentation of national...
|
|
|
Semiotic construction of media image of the Czechoslovak Radio and its function as the part of broadcasting in the crisis moments of the history (May 1945, August 1968, November 1989)
Štípková, Miroslava ; Šoltys, Otakar (advisor) ; Jungová, Eliška (referee)
Semiotic construction of the media image of the Czechoslovak Radio and function as part of the show in exalted moments of history our republic (May 1945, August 1968, November 1989). The model of the show during periods exalted was created especially during the Prague Uprising in May 1945 and was repeated for the entry of troops "friends" in August 1968. One can still find older signs before the Second world war, and to a smaller extent even later, during the first days of the Velvet Revolution in November 1989. But then Czechoslovak Radio no longer preached freedom, on the contrary, she remained loyal to the totalitarian regime power and it has long concealed what was really happening. Powered by TCPDF (www.tcpdf.org)
|
|
|
Audience research beyond 1989
Cacák, Richard ; Köppl, Daniel (advisor) ; Jungová, Eliška (referee)
The aim of this thesis was to describe a coherent image of Czech commercial audience research history beyond 1989. We focused on substantial events in the field, the structure of its leading players and the methodology used. We can say there is no major difference between European (worldwide) audience research and the Czech one. According to opinions and verdicts of experts, Czech research might. be even on a little bit higher level than average. Powered by TCPDF (www.tcpdf.org)
|
guest ::
