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The Construction of Humpolec - Hadina Rest Area Using The EU Funds
Holubová, Jana ; Plešáková, Šárka (referee) ; Zeman, Václav (advisor)
The master´s thesis is aimed at the European Union points at issue and to this related European funds that can be the source of finances for the establishment of the leisure zone in Humpolec. The aim of the thesis is to project the financing for the establishment of a leisure zone at the “Hadina” pond surroundings with the aim to adapt the surrounding to various free time activities as well as to an active use by the inhabitants of all generations.
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Marketing strategy of alternative apian products on the Czech market
Holubová, Jana ; Procházková, Markéta (advisor) ; Marhan, Jiří (referee)
This thesis focuses on assessment of different alternatives to expand the product range of apiarist. It explains the nature and the benefits of apian products for human population and it evaluates from different viewpoints their importance regarding the improvement of economic situation of apiarist. Apart from products that can be regularly encountered on the market the thesis addresses also less traditional apian products. It uses results of a questionnaire survey conducted for the demand side -- customers as well as for the side of supply -- apiarists, to elaborate the topic. The next part of the thesis consists of the proposal of a marketing strategy for a chosen product, which is based on description of prospective customers and their motives for purchase. This proposal contains possible ways of distribution, media for the product, approach to setting the price and marketing communication.
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Analysis of the honey market in the Czech Republic
Holubová, Jana ; Procházková, Markéta (advisor) ; Marhan, Jiří (referee)
This Bachelor's thesis describes the history, the processes and the importance of keeping bees. It analyzes the present circumstances of the honey market in the Czech Republic and describes the problems which beekeepers face. It identifies the causes of low honey consumption in the CR and suggests measures that could lead to its gradual increase, up to a level optimal for the pollination of plants.
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