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Media promotion of a music festival on social networks and Internet
Režný, Daniel ; Čermák, Miloš (advisor) ; Vedral, Jan (referee)
I have chosen the topic of my thesis - music festivals promotion on social networks and the Internet - for one simple reason. I have been interested in the activities and events on the music scene for a long time, I am a team member of the band Wohnout and in the summer festivals are my daily bread. As soon as the weather gets warmer, the music business begins producing different events in large quantities. Every week dozens of various concerts and music events take place all around the country, ranging from small local ones to large cultural events of nationwide importance. The aim of my thesis is not only to describe the way a festival " gets to people" in general, but to show how cultural events and the media may be interconnected and how /or if they can profit from this cooperation. I was also trying to find out how the media partnership between a festival and a medium affects the content of the news related to the topic presented in the medium, and if there exist some unwritten rules that the two "partners" keep to and that could be problematic from the point of view of journalism ethics.
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New foms of distribution of television news coverage
Lukáč, Pavol ; Čermák, Miloš (advisor) ; Javůrek, Adam (referee)
This thesis "New Forms of Distribution of News Coverage" sets out its target to briefly and concisely describe technologies that have affected our lifes in recent years and are going to affect them even more in next few years. The theoretical part of this work consists of the brief analysis of perception of new media (new forms of distribution) through the eyes of Czech media theoretics at the beginning of the 21st. Century, then there is a reflection on the thesis of Marshall McLuhan that "We live in the retribal period and the world is just a global village". In addition, the content of this theoretical part of thesis also consists of the description and comparison of new forms of distribution of TV signal, namely IPTV and Internet video, two ways of distribution which the author finds most progressive and interesting. The last, but not least important part of this part of this work is the comparison between the new forms of TV coverage distribution in Hong Kong and Central Europe. The practical part consists of the analysis of the survey based on participation of 70 Facebook users who answered questions on whether they watch tv news or which form of signal distribution are they subscribed to at home. The results of this survey are particulary interesting as the sample was aged between 18-25...
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The self-regulation in online journalism focusing on main czech news server
Ciborová, Kateřina ; Čermák, Miloš (advisor) ; Javůrek, Adam (referee)
The author of this thesis focuses on the ethical codes of Czech web journals. The thesis explains the terms like ethics, morality, regulation and self-regulation. It outlines new options available in the web journalism (unlike the traditional journalism) which are frequently used. The main goals of the thesis are the ethical codes, their wording, origin, coincidence, differences, strengths and weaknesses. For the purpose of this thesis the author designed a questionnaire for chief editors of web journals in which she outlined the basic ethical problems of the web journalism. Chief editors commented on the model situation, stated their opinions and assessed their most probable behavior in given situation. The emphasis is put mainly on the correction of the untruthful information, sourcing and corresponding referencing, the use of the social networks as a source of information and publishing of the photograph capturing pain, suffering or death.
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Paywalls and the future of journalism
Novotný, Jan ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
The Master's diploma thesis examines the phenomenon of imposing paywalls on news content. By using qualitative interview research, case studies, theoretical and empirical analysis the thesis emphasizes mainly the differences between individual ways of imposing paywalls and also factors that can influence the process of implementing paywalls. Hypothesis claims that imposing paywalls on existing free content can serve as an incentive on the media market to reach a growing productivity of media enterprises in spite of a booming popularity of sharing free information. It depends whether the right business model is implemented. According to the hypothesis the right model is "metered model" that responds to the nature of the internet and implies that certain amount of content would remain free of charge. Both paid and free content spheres should have to be redefined by new ergonomy and new journalistic content.
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Ethics, Facebook, social network, internet, web data mining
Mácha, Petr ; Čermák, Miloš (advisor) ; Osvaldová, Barbora (referee)
The dominant part of this work is entitlement of the main ethical issues related to the participation of journalists in social networks. Emphasis is placed on the effects of hazardous or otherwise forming a journalist's reputation when he is moving in this new public space and also to study the effect of the technology itself - raising some ethical dilemmas (through the concepts of Web data mining, automatic language processing). As an ethical standard and a tool for the description was chosen selection of international and Czech editorial codes and codes of journalistic associations. Problematic actions are identified in such ontology. Statistical survey of the present work will map the participation rate of Czech journalists on Facebook.
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Changes in Tyden magazine after Frantisek Nachtigalls editor in chief
Šrajbrová, Markéta ; Osvaldová, Barbora (advisor) ; Čermák, Miloš (referee)
The bachelor's thesis Changes in Tyden magazine after Frantisek Nachtigall's becoming editor in chief tries to desribe changes in the new weekly Tyden between the beginning od June, 2008, and the end of May, 2010. There were three different editors in chief in this two years long time period. Dalibor Balsinek had been working at the top position till the end of January, 2009. After that he was temporarily replaced by Daniel Malek. At the end of September, 2010, Frantisek Nachtigall became the editor in chief. The thesis focuses on changes that Nachtigall made. He came to Tyden from a tabloid news paper Aha!, therefore some people were worried that Tyden could become more tabloids like. The author of this thesis tries to find out whether their assumptions were right. After the presenting of the Tyden weekly and the three editor in chief figures the thesis brings a description of the changes in each section and subsection. It focuses on the structural and personal changes, variations of the front page and differences in the choice of topics.
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NEW IMAGE OF PERIODICAL pESPEKT - NEW FORM OF NEWS AND PUBLICISM. WINNING AND LOSS.
Žižková, Markéta ; Osvaldová, Barbora (advisor) ; Čermák, Miloš (referee)
This thesis deals with the change, which in 2007 underwent a major Czech news weekly magazine Respekt. The magazine has undergone since 1990, when it published its first issue, several changes which have shaped its present form. This thesis, however, is going to deal only with dramatic changes magazine experienced in 2007. That time it transformed from newspaper format to full-color magazine format. It changed its graphics significantly. But it also changed the content of the magazine. New sections were added, the editors began to process the new topics that had not appeared in the journal before or had been present in a shorter extent. This paper first describes the magazine as it appeared before the format change in 2007 - the graphic format as well as the content. Then it describes the change of format detaily. It examines the reasons leading to it, describing the circumstances that surrounded it, including the escalation of the situation when almost the entire editorial staff would have liked to leave Respect because of the opposition leadership. It deals with the economic impact of the change. Subsequently, it describes a new form. The conclusion evaluates the shape of news and journalism in magazine Respekt after the change. It describes which defeats and victories it brought.
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Czech Blog Transformation: From Private Notes to One Part of The Czech Journalism
Stratilík, Ondřej ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
3 Bibliografický záznam Stratilík, Ondřej: Transformace části domácí blogosféry z formy osobních záznamů do jednoho ze segmentů české žurnalistiky, Praha, Karlova Univerzita, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011 Počet znaků: 121 023 Anotace: Má diplomová práce se prioritně zaměřuje na dnešní podobu a využití části blogů v rámci českého internetu. Zaměřuje se však i na jejich vývoj ve světě i v České republice, jejich autory, internetovou žurnalistiku, její amaterizaci a rozvoj blogů pod hlavičkou zavedených médií. Důležitým bodem je i spor klasických médií a takzvaných nových médií, za jejichž rozvojem stojí rozšíření internetu. Jak na tento fenomén klasická média zareagovala a jak se mu podřídila. Hlavním materiálem jsou výzkumy mezi českými novináři, firmami a administrátory blogů, které mají zjistit, zda se blogy v roce 2011 používají i jako zdroje informací, nástroje k firemní propagaci a PR a jak se vlastně z běžného uživatele internetu může stát bloger. Výzkumy tedy mají potvrdit či vyvrátit tezi, že blogy nepřinášejí témata vhodná už jen pro okruhu jejich stálých čtenářů a diskutérů, ale že jsou dostatečně atraktivní i pro redaktory českých médií, a stávají se tak součástí české žurnalistiky a mediálního trhu. Diplomová práce by měla dokázat a popsat proces, v...
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Changes in structure of journalism by new media and social media
Michlík, Matej ; Čermák, Miloš (advisor) ; Láb, Filip (referee)
Bachelors thesis deals with complex description of the newest trends in electronic sharing of content, its impact on form of journalism and related risks in changing the processes of making and reception of news. The thesis tracks forms of newsmaking and news, new ways of information from their producers to consumers and their new aspects - instant delivery, growing proximity and the question of their subscription fees. It is also dedicated to the development of semantic web, because of its knowledge gap in broad population, particularly in comparison to its current and future benefits and issues.
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